WINTER FLASHERS

Tourisme au Queensland
Caricato da BlogtheCom

The objective: To make Queensland the number one choice for a winter holiday.

To remind the Sydney and Melbourne markets than, evein in winter (it's winter now in Australia), the weather's warm enough to enjoy Queensland's beaches

24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.

Agency: CumminsNitro Brisbane, Executive Creative Director: Nancy Hartley, Creative Director: James Burchill, Copywriter: Trent Hendrick, Art Director: Ralphie Barnett