A special 2 minute advert showing the true symptoms of a heart attack. This one-off advertisement was preceeded by a series shorter adverts on TV, Radio etc. the week before, showing many celebrities telling the public: "I'll be watching".
The British Heart Foundation claims that it is the 'most important 2 minutes of TV you'll ever see".
Client: British Heart Foundation
Agency: Grey, London
Creative Director: Jon Williams
Copywriter: Joanna Perry
Art Director: Damon Troth
Agency Producer: Rebecca Pople
Production Company: RSA
Director: Brett Foraker
Post Production: MPC
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