OSCAR PISTORIUS. BAD LISTENER

Wieden + Kennedy Amsterdam have created a new spot for Nike, featuring Oscar Pistorius, the South African paralympian sprinter who, through his bravery, grit and determination, is making the world rethink what it means to be an athlete.

Though he failed to qualify for Beijing, Pistorius has stated his goal to compete in the London 2012 Games.

The commercial tells Oscar's story through his own eyes and words, and focuses on the fact that whenever he has been told he can't achieve something due to his disability, he has gone on regardless and has become a highly accomplished athlete.

By championing his talents beyond athletics: his prowess at water-polo, rugby and motor-cross, defying the critics and naysayers at every turn -- the commercial highlights his achievements as even more extraordinary.

Client: Nike
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Director: John Norman,
Jeff Kling
Creative Director: Eric Quennoy,
Mark Bernath
Copywriter: David Smith
Art Director: Sezay Altinok
Agency Producer: Erik-Jan Verheijen
Production Company: Bonkers
Director: Brent Harris
Producer: Saskia Kok,
Gersom Middelink
Editor: Richard Starkey
Sound Design: The Ambassadors
Sound Designer: Rens Pluijm
Post Production: Hectic Electric & AVP