ANOTHER OLYMPICS STARTS TODAY

OSCAR PISTORIUS. BAD LISTENER

Wieden + Kennedy Amsterdam have created a new spot for Nike, featuring Oscar Pistorius, the South African paralympian sprinter who, through his bravery, grit and determination, is making the world rethink what it means to be an athlete.

Though he failed to qualify for Beijing, Pistorius has stated his goal to compete in the London 2012 Games.

The commercial tells Oscar's story through his own eyes and words, and focuses on the fact that whenever he has been told he can't achieve something due to his disability, he has gone on regardless and has become a highly accomplished athlete.

By championing his talents beyond athletics: his prowess at water-polo, rugby and motor-cross, defying the critics and naysayers at every turn -- the commercial highlights his achievements as even more extraordinary.

Client: Nike
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Director: John Norman,
Jeff Kling
Creative Director: Eric Quennoy,
Mark Bernath
Copywriter: David Smith
Art Director: Sezay Altinok
Agency Producer: Erik-Jan Verheijen
Production Company: Bonkers
Director: Brent Harris
Producer: Saskia Kok,
Gersom Middelink
Editor: Richard Starkey
Sound Design: The Ambassadors
Sound Designer: Rens Pluijm
Post Production: Hectic Electric & AVP

08 - 08 - 2008, 8,08 PM

'To host the Olympic Games is a century-old dream of the Chinese nation and the shared aspiration of all the Chinese people', said President Hu Jintao here on Friday. The people of Tibet, the dissidents, the jailed and tortured don't agree. But today, august 8th 2008, Bejing time 8,08 pm, the China Olympic Games start.
Impossible is nothing.

Client: adidas
Title: Countdown
Agency: TBWA\\Shanghai
Production Company: Stink, London
Director: Ne-O
Agency: TBWA\\Shanghai
Director: Ne-o
Exec. Creative Director: Yang Yeo
Creative Director: Elvis Chau
Production Company: Stink, London
Agency producer: Diana Chew
Executive producer: Daniel Bergmann
Producer: Juliet Naylor
DOP: Mattias Montero
Post Production Supervisor: Diego Vasquez-Lozano