BUD LIGHT SWEAR JAR WINS THE EMMY AWARD

"Swear Jar" spot for Bud Light won the Emmy Award for "Outstanding Commercial" at the Academy of Television Arts & Sciences annual awards, becoming the first web-only ad to claim the honor. The spot, which was directed by David Shane, premiered on Bud.tv last year and became a hit on both the viral video and advertising awards circuits.

Agency: DDB, Chicago