Nice guerrilla in Ancona, Italy. 1500 soft micro-cars have been hanged on cars to invite the drivers to park in automated parking boxes, Parkcomodo. The line says: Parking stress? In september you can park comfortably. Agency: Fede Lodolini - Gogomedia
Advertising Agency: RPA Executive Creative Director: David Smith Creative Director: Joe Baratelli, Pat Mendelson ACD/Art Director: Curt Johnson ACD/Copywriter: Todd Carey Production Company: Digital Domain Directors: Eric Barba, Brad Parker Animator: Marc Perrera Music: Elias Arts Composer: Jonathan Elias, David Wittman
Tagline: Guzzlers be gone! The Fit is go! Agency: RPA, Santa Monica Executive Creative Director: David Smith Creative Directors: Joe Baratelli, Pat Mendelson Art Director: Curt Johnson Copywriter: Todd Carey Production Company: Digital Domain, Inc., Los Angeles Director: Eric Barba Director: Brad Parker Music House: Elias Arts, Santa Monica Sound House Design: 740 Sound Design, Santa Monica Sound Designer: Eddie Kim
Advertiser: Wrangler Agency: Fred & Farid, Paris Editor: Yannis Rachi Executive Creative Director: Fred & Farid Creative: Baptiste Clinet, Nicolas Lautier Agency Producer: Robin Accard, Yann Yap Director: Max Hykel Production Company: DPE7, Paris Agency Supervisors: Fred & Farid, Daniel Dormeyer, Paola Bersi
Agency: T.A.G., San Francisco Creative Directors: Scott Duchon, Geoff Edwards, John Patroulis Art Director: Aramis Israel Production Company: @radical.media, Los Angeles Director: Daniel Askill VFX: The Mill, LA/NY/London Music: Original Compositions by Robot Repair
Agency: McCann, Oslo Agency Producer: Beril Holte Rasmussen Creative: Frank Standal Dybhavn; Geir Florhaug; Carina Lindberg; Kjetill Nybo Director: Robert Nylund Production: Social Club, Stockholm Producer: Johan Lindstrom Post: The Chimney Pot, Stockholm
It's not new, but it is so cool. Viral for Samsung Fun Club
NO INSECTS WERE HARMED IN THE MAKING OF MILLIMETRES MATTER BUT SOME DID GET A LITTLE STICKY… ACTUALLY, THEY SEEMED QUITE HAPPY TO HELP CLEAN UP - BY EATING UP THE SUGARY MESS!
Life without loos: a glimpse of how life might be without toilets. Help WaterAid bring toilets to more of the world's population - visit www.wateraid.org/action
Diesel is spreading this viral video, originally done by SWF Porn, to announce its upcoming anniversary that will take place on october 11th, the worldwide Dirty 30 party Agency: The Viral Factory Director: Keith Schofield
24 hours, 17 cities, 1 party: Tokyo, Beijing, Dubai, Athens, Helsinki, Amsterdam, Barcelona, Copenhagen, Milan, Munich, Paris, Oslo, Stockholm, Zurich, London, Sau Paulo and New York.
The international line up includes Mark Ronson, N*E*R*D, M.I.A., David Holmes, Chaka Khan, New Young Pony Club and many more
'Big in Japan' is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. These billboards are equipped with motion detectors and speakers. As people went by they set off craze Japanese fans, cheering and taking pictures of them.
AGENCY: VEGAOLMOSPONCE, Argentina Production Company: Rebolucion CREATIVE GENERAL DIRECTORS: HERNAN IBARRA, WALTER AREGGER, HERNAN PONCE CREATIVE DIRECTORS: RICARDO ARMENTANO/ANALIA RIOS ART DIRECTOR: JORGE SARUDIANSKY
Client: Quercus Agency: McCann Portugal CD/Art Director: Diogo Anahory CD/Copywriter: Jose Bomtempo Production Company: Seagulls Fly Brazil Director: Flaviomac
Headline: This is the only time we are getting into your ass. Styx Underwear for men offers a unique design that ensures that no part of the cloth will get entangled. Via fa.vor.it
Client: Styx Underwear Advertising agency: McCann Erickson Prague, Czech republic Creative Director: Lars Killi ArtDirector: Michal Kotulek Copywriter: Pavel Brazda
Fox sport espanol and Conill advertising launched a new format during a soccer game. The video shows the lineman and cameraman distracted by the new Corolla ads.
Conill earned last week the Best of Show in Advertising Age's Hispanic Creative Advertising Awards for its groundbreaking non-traditional campaign for the launch of the 2008 Toyota Corolla -- an effort which earned a Media Lion at this year's Cannes International Advertising Festival.
This funny 'viral' piece focuses on a man who breaks up with his 'girlfriend' via webcam video because he was hired by a marketing company to date Mary, as part of a viral marketing campaign for the release of the movie "The Women". The faux-boyfriend alerts "Mary" that he was only making $14 per hour to date her, but the experiences with him were real. The purpose of the campaign was to help Mary feel connected to one of the characters of the movie, who realizes her husband has been cheating on her.
In order to discourage people from littering the streets of Auckland, Colenso BBDO shows people how much rubbish is dropped around a single bus shelter in one week. The effect is impressive.
Agency: BETC Euro RSCG, Paris - Creative Director: Rémi Babinet - Copywriter: Jean-Christophe Royer - Art Director: Eric Astorgue - Production Company: Les Télécréateurs, Paris - Director: Stylewar - Music: Requiem - Dies Irae, G. Verdi -
Agency: BBH, New York - Executive Creative Director: Kevin Roddy - Creative Director: Matt Ian, Amee Shah - Art Director: Kris Wixom, Caprice Yu - Copywriter: Alisa Wixom, Tim Geoghegan - Head of Broadcast: Lisa Setten - Senior Producer: Laura Ferguson - Assistant Producer: Orlee Tatarka - Production Company: HSI Productions, New York - Director: Ryan Ebner -
Agency: Euro RSCG, London Art Director: Oliver Caporn Copywriter: Justin Hooper Production Company: Soixan7e Quin5e Director: Jonas Akerlund Producer: Christopher Thierry Musical Artist: The Bee Gees Song: Stayin' Alive
I would like to remember Giorgio Bettinelli, who died on september 16th, aged 53. I didn'T know him personally, but I followed his travels via internet, newspapers and books. Giorgio realized what is a dream for most of us: travelling around the world, driving a Vespa, feeling free.
"Swear Jar" spot for Bud Light won the Emmy Award for "Outstanding Commercial" at the Academy of Television Arts & Sciences annual awards, becoming the first web-only ad to claim the honor. The spot, which was directed by David Shane, premiered on Bud.tv last year and became a hit on both the viral video and advertising awards circuits.
Megunica means Mexico Guatemala Nicaragua Costa Rica Argentina. Megunica is the title of a short film presented on Saturday 13th in Milan. It tells of the journey through South America of filmmaker Lorenzo Fonda, together with the artist and animator Blu. Lorenzo Fonda aimed at understanding what kind of influence the places and the people they met would have on his art. Anything else has been improvised. Blu is the author of some impressive animations and installations, like Muto Trailer
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Produzione - Production: Mercurio Film Produttore - Producer: Luca Fanfani, Francesco Pistorio Sceneggiatura - Screenplay: Lorenzo Fonda Montaggio - Editing: Fabio Capalbo Fotografia - Cinematography: Lorenzo Fonda Sound editor: TheTune Musica - Music: Daniele Carmosino, Mario Mazzoli, Andres Reymondes, Lorenzo Magnaghi Distribuzione - Distribution: Mercurio Film
Tributes.com, from Monster.com founder Jeff Taylor, and Footnote.com are two new social networks dedicated to dead people. They offer obituaries/memorials and could be used aas repositories for images and information about those who've passed on. Writer David Foster Wallace and musician Richard Wright are today's cover stories.
Part of the campaign 'Stay a little longer',: Carlton MID could give them this "mate time", that magical and often elusive time for one more beer. "In a sense, these ads offer wish fulfilment. Every bloke would love to have a miraculous solution to these age-old problems." said Director Tim Bullock.
Advertiser: Pfizer Agency: Zig Toronto Creative Director: Martin Beauvais Art Director: Niall Kelly Copywriter: Goeff Morgan Agency Producer: Dave Medlock Executive Producer: James Davis Producer: Kelly King DoP: John Houtman Director: John Mastromonaco Production Company: Untitled Films, Toronto Country: Canada
Agency: MCBD, London Creative Director: Danny Brooke-Taylor Creatives: Danny Hunt & Gavin Torrance Production Company: Rattling Stick, London Director: Ringan Ledwidge Producer: Sally Humphries DP: Alwin Kuchler Post Production: The Mill, London Offline Editor: Rich Orrick @ Work, London
Fritz Grobe and Stephen Voltz, the mad scientists behind EepyBird, released their new Extreme Sticky Note Experiments on ABC Family. The the new 90 second Sticky Note Experiments video will play during the premiere of “Samurai Girl,” 8pm to 10pm, a new miniseries starring Jamie Chung and Brendan Fehr, who make cameo appearances. “The Extreme Sticky Note Experiments” is sponsored by ABC Family, Office Max, and Coca-Cola. The sticky notes were provided by 3M, who gave EepyBird over 4 million Post-it notes for their experiments.
Authors: EepyBird (Fritz Grobe & Stephen Voltz) Released: September 2008 Avertiser: OFFICEMAX Country: USA Category: Household maintenance & pet products Tags: Viral EepyBird Post-it Notes art
The new campaign by Crispin Bogursky for Microsoft features Bill Gates and Jerry Seinfeld. The reactions are very mixed.
http://www.microsoft.com/windows The Shoe circus
The new family. In the second commercial in the series, Jerry Seinfeld convinces Bill Gates to try and connect with everyday people the old fashioned way.
Brooke Shields's hilarious mocumentary/commercial for Volkswagen's Routan. Join her as she "powerfully tells the most important story of our time." www.routanboom.com
Is Guinness quitting with the famous claim 'Good things come for those who wait'? This is the last Guinness commercial by Saatchi London. I still prefere the classic strategy.
DDB New Zealand is promoting the film "knocked up" to air on Sky with this impressive billboard. They collected lot of tadpoles and converted a poster-stand into a fish tank. They put a model of an unfertilized egg in the center of the tank, and filled it with fish food that the tadpoles would naturally want. The complete installation has been put in a shopping mall.
Executive Creative Director - Toby Talbot Copywriter - Christie Cooper Art Director - James Conner Group Account Director – Rose Thompson Account Director – Danielle Richards Account Executive – Brad Armstrong Production Manager – Andy Robilliard Special Build Manufacturers - ThreeSixty
Coca-Cola is to launch a global TV campaign in a tie-up with James Bond film Quantum of Solace with music by White Stripes frontman Jack White. The TV and cinema ad is an homage to the Bond movie franchise's highly stylised pre-credit sequences. The ad will break in the UK in mid-September ahead of the premier of the movie on October 31.
Delphine attributes her success as a judoka to everything from cross training, to perseverance, to dreaming. Despite the combative and demanding nature of her sport, she remains true to her femininity and even her oh-so-girlish indulgence of shopping. For more information, go to http://nikewomen.com
Only after a schoolyard race did Simona start to see the value of her too-long legs. It sparked a new interest in the track where her parents trained and she soon discovered a passion for jumping. She went on to compete as a triple jumper in the Olympic Games in 2004, the World Championships in 2005, the National Championships in 2006. For more information, go to http://nikewomen.com
Despite growing up in a family of sports enthusiasts, Nicola had no designs on becoming a professional athlete. Yet as she found herself wanting to push her physical limits, she fell in love with the triathlon. To Nicola, the harder the race, the bigger the rush. This mentality has served her well as she has succeeded in becoming Junior European Champion, Junior World Champion, 3rd in the Elite European Championship, and is now ranked 6th in the world. If the physical exhaustion of being a professional triathlete ever starts to feel too easy, she has a second career as a law student to fall back on. More at http://www.nikewomen.com
Originally a hurdler, Nicola overcame heartbreak and injury, injury, and has risen to become a formidable sprinter and a Beijing hopeful. Among her many accolades, she won silver in the 2007 World Championships and became European Indoor Champion, both in the 400 metres. Last August she was also named British Woman Athlete of the Year. She says her strength has always come from maintaining her sense of humour and listening to her body. More at http://www.nikewomen.com
Stunning campaign by Nike: Here I am. Nike has launched a series of animated online ads that tell the story of the challenges faced by athletes such as tennis star Maria Sharapova and runner Nicola Sanders, as part of a pan-European campaign to inspire young women. The five films, developed by Wieden & Kennedy Amsterdam, form part of a wider multimedia campaign which includes a coffee table book, exhibitions at flagship Nike stores, digital advertising and posters. Nike's ads, which use the strapline "Here I Am", use different styles of animation to tell the story of the individual journeys the five women have made to become top athletes.
Sharapova "They" love her one day and hate her the next. Glorify her, then vilify her. Yet despite the naysayers, critics and cynics, Maria thrives. 18 WTA and three Grand Slam titles later, she continues to be rewarded for listening to no one but herself. For more information, go to http://nikewomen.com
Project: Here I am
Clients: Enrico Balleri, brand communication manager; Paolo Tubito, associate marketing director; Adam Collins, brand communications manager; Marcella Fauci, advertising and content manager, Caroline Bleeker, digital brand manager, Nike EMEA Brief: Inspire young women by showing that girls who have sport in their lives also have greater self-confidence Creative agency: Wieden & Kennedy Amsterdam CopyWriter: Betsy Decker Art director: Anders Stake Planner: Jenny Howard Production company: Paranoid, Stink Digital Directors: Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau Exposure: Pan-European
Task Inspire people to help fight climate change by turning down their heating and using body warmth instead. Tought Do as penguins do. Solutions Some naturists, an indoor ski centre and a lot of favours. Result Within just a few days of launch, a staggering 63% of Green Thing subscribers had forwarded the film to a friend who also opened it, whilst it simultaneously amassed hundreds of thousands of views across sites including You Tube, MetaCafe and Yahoo! with no seeding budget, making it far and away Green Thing's most successful piece of content to date.
Advertiser: Unilever Agency: Vegaolmosponce Creative General Directors: Hernan Ibarra/Walter Aregger/Hernan Ponce Art Director: Ignacio Ferioli Copywriter: Joaquin Cubria Client Services Director: Vanina Rudaeff Agency Production Manager: Roberto Carsillo Agency Producer: Selva Dinelli Production Company: Garlic Films Director: Marcelo Burgos Executive Producer: Alvaro Gorospe Assistant Director: Fernando Trullols Director of Photography: Pancho Alcaine Art Director: Luis Ramírez Film Editor: Pablo Plant Post Production: Miopía Music: Swing Musica - adapted from Tchaikovski´s Sleeping Beauty Sound: Swing Musica & Audio Post
"Uncovered," IS an outdoor display by Taxi for Blue Shield of California that features 40 statues showing human in "vulnerable positions." The broader idea is to symbolize the 6.7 million Californians who have no health coverage.
'The Cadbury "Gorilla" TV ad is to be relaunched during tonight's Big Brother final, with Phil Collins' In the Air Tonight replaced by Bonnie Tyler's Total Eclipse of the Heart. The remix gives a deliberate nod to online mash-ups of the award-winning commercial featuring the over-the-top 80s number one. Cadbury is also re-releasing its "Truck" ad, but with Bon Jovi's Living on a Prayer replacing Queen's Don't Stop Me Now as the musical accompaniment. The new version of the "Gorilla" TV ad, created like the original - and "Truck" - by Cadbury's ad agency Fallon, will break during the Big Brother final on Channel 4 tonight. Cadbury's original "Gorilla" ad was launched during last year's Big Brother final on August 31. The new version will pay homage to the internet mash-up artists who remixed the original with Tyler's Total Eclipse of the Heart.'
David Beckham unexpectedly stops by a soccer club and hands out gear from Dick's Sporting Goods.
Teaser
Video here Agency: 180LA AD: Erwin Federizo CW: Tom Hamling CD: Joel Rodriguez ECD: William Gelner Producer: Kate Morrison Production Company: @radical.media Director: Dave Meyers DP: Joe Mead EP(s): Frank Scherma, Donna Portaro Post/Effects: Ring of Fire Editorial: 89 Edit Editor: Chris Davis Assistant Editor: Daniel Spencer EP(s): Bob Cagliero, Gail Butler Producer: Nicole Keith Telecine: Co3 Colorist: Stefan Sonnenfeld Sound Design: Lime Sound Designer: Rohan Young
Music: Beacon Street Music
Boys and girls learn to bend it like Beckham from the man himself.
Agency: TRY Client: Norway National Lottery Art Director: Thorbjørn Ruud Copywriter: Petter Bryde Director: Joachim Trier Production Company: Moland Film
It's so cool. The last Centraal Beheer commercial from DDB Amsterdam. Enjoy it until the last frame.
Advertiser: Central Beheer Achmea Insurance Agency: DDB Amsterdam Executive Creative Director: Mungo Maclagan Art Director: Niels de Wit, Ruben Sonneveld, Daniel Snelders,Robert Van der Lans Agency Producer: Yuka Kambayashi Director: Stylewar Production Company: Stink
Installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever.
Advertiser: De Beers DTC Brand: A Diamond is Forever jewelery Agency: JWT New York Executive Creative Director: Walt Connelly, Kash Sree Creative Director: Rob Omdiagbe, Lisa Topol, Chris Maiorino, Mason Hedgecoth Agency Producer: Holly Otto, Lauren Eberhardt, Kathryn Leo Director: Leif Jensen, Chris Maiorino
Yesterday, a strange totem arrived in an italian beach, Bonassola. Initially people and newspapers believed it was an original fijian 'tiki', made out of wood. But when has been discovered it was a copy, made of fiberglass, it became apparent it's a guerrilla marketing - though the author it is still unknown.
Client: McDonald's Agency: DDB Stockholm Executive Creative Director: Andreas Dahlqvist Copywriter: Magnus Jakobsson Art Director: Fredrik Simonsson Director: Jens Sjögren Production Company: Mr. Krister
