HOTELS WITH SPECIAL ATTENTIONS

Very, very funny. The Hotels.com campaign by Chiat/TBWA

Hotels.com: Car
Caricato da hourigan

Agency: TBWA\Chiat\Day, New York - Group Creative Director: Rob Smiley - Art Director: John Clement - Copywriter: Dan Giachetti - Director of Broadcast Production: Ozzie Spenningsby - Production Company: Tool of America, Santa Monica - Director: Sam Cadman - Editor: Todd Sherma @ Cosmo Street - Effects: Riot, New York

REWIND CITY

I love this ad, it's beautiful and touching. The idea is brilliant, and the direction is superb. Faces, gestures, details, light, atmosphere - all is perfect.



Client: Orange
Agency: Publicis Conseil
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Frédéric Royer
Production Company: Rattling Stick,
Wanda
Director: Ringan Ledwidge
Director of Photography: Jess Hall
Telecine: The Mill
Telecine Artist: Mick Vincent
Post Production: Mikros Images
Composer: Amelia Warner

THE BRILLIANT CAREER OF A BALL BOY.

Fulvio Varnacano, a Fabio Cannavaro friend, became a ball boy when Maradona was playing in Napoli. Training intensively he has improved his skills and now he can show some important awards, like the Corner Oscar and World Ball Boy of The Year.
The video is parte of the Nike Live project. Language: italian.

Creativity: Carlo Cavallone, Alvaro Sotomayor - W+K Amsterdam
Starring Fabio Cannavaro

COCA COLA UNHUGGABLES

When you are shouting for joy, you need someone to share your enthusiams with - but the partner could be just unhuggable. The following spots ran in sets of three per ad break: one at the front, one in the middle, and one at the end.



Agency: Santo, Buenos Aires
General Creative Directors: Maximiliano Anselmo, Sebastián Wilhelm
Creative Director: Pablo Minces
Agency producer: Abigail Harding
Production company: Landia, Buenos Aires
Director: Andrés Fogwill
Executive producer: Claudio Amoedo
Post production: Che Revolution Post
Music: Daniel Fainzilver

SITE STREAKING

Vodafone launched this nice sites streaker as part of the “Feel unrestricted,” campaign, supposedly referring to something called a “$49 Prepay Maxi Cap.” Via AdFreak.

CHEETOS. IRRESISTIBLE OR IRRESPONSIBLE?

Goodby, Silverstein & Partners, San Francisco is launching for Cheetos the campaign Orangeunderground, a 'lose coalition dedicated to Random Acts of Cheetos', including a site, tv commercials, a youtube channel, and inviting people to add videos. I love the tv ads and the whole creative concept. But there are other types of reaction: Bob Garfield, the famous adage columnist, finds the campaign 'irresponsible' and rates it 'zero stars'.

'But here's a question: What should we think when a leading national advertiser borrows a marketing strategy from the drug trade? Here's an answer: It's cynical and disgusting. Not quite as disgusting as the 1994 Nintendo campaign that encouraged teenagers to defy adults and "Hock a loogie at life," but plenty disgraceful in its own right, because there is another word for Random Acts of Cheetos: vandalism. The Cheetos Underground explicitly incites its shadowy network of crap eaters not only to perpetrate mischief but to document their petty crimes on video for the Cheetos website.'

AN AD IMPOSSIBLE TO READ

This ad comes from India. Maybe it's a fake. But I'm afraid it is not. In India, every year 1.1 million unborn baby girls die before they are born.
Contract Advertising in Mumbai aim to raise awareness of female foeticide with this detailed ad. Via Adland.



Ravi Deshpande, Creative Director
Raghu Bhat, Creative Director
Manish Bhatt, Creative Director
Manan Mistry, Art Director
Vimal Singh, Art Director
Anshumani Khanna, Copywriter

AXE PROXIMITY

Nice, subtle, involving. The new Axe Proximity campaign from BBH London. Enjoy.







Agency: BBH, London - Creative Director: Rosie Arnold - Art Director: Adrian Rossi - Copywriter: Alex Grieve - Production Company: Hungry Man - Director: Alan Coulter - Editor: John Smith - Editorial Company: White House

CREATIVE RECRUITING IN SYDNEY

The Ghana supporters club is looking for an H to complete the cheer squad, for the coming friendly match with Australia in Sydney.

HARRISON FORD WAX EXPERIENCE

Harrison Ford winces in pain as a strip of hair is yanked from his chest in this public service announcement for Conservation International. The ad hopes to raise awareness about the effect of deforestation on global warming.



Client: Conservation International
Agency: BBDO, New York
Chief Creative Officer: David Lubars,
Bill Bruce
ACD/Art Director: Melinda Ward
ACD/Copywriter: Avital Pinchevsky
Production Company: Independent Media
Director: Janusz Kaminski

CHEMICAL PARTY

Attraction, separation, explosive reaction. What do we actually remember about chemical laws?



The Marie Curie Actions, under the 7th Framework Programme, promotes excellence in research training, mobility, and career development for researchers at all levels, both inside and outside the European Union. http://ec.europa.eu/research/mariecurieactions/

Agency: Media Consulta TV & Film Produktion GMBH, Berlin - Creative: Roderick Fenske, Matt Buels - Production Company: Hungry Man, London - Director: Roderick Fenske - Post-production: The Mill, London - Music: Von Sudenfed, "Der Fledermaus Can't Get It"

WHAT WE REALLY NEED IN LIFE?

An viral video has been launched by an italian agency to promote 'reactivity': a smart creative guy helps a lazy backpacker to collect a lot of money, using a totally different approach. At the site www.playwithreactivity.com you can test your reactivity.


Agency: reactivity

GHOST IN THE LIFT

Nice viral idea. This video, rafflesplaceghost, has been circulating for three months, raising buzz in the webspace. There's a ghost appearing in a lift, shot by a control camera.


Now the mystery is solved.

IT FINALLY PAYS TO WRITE

Could a brand directly run a company blog? Beck's has an answer to this question. They are looking for a brilliant, indipendent, charismatic writer, and they are going to pay him/her.
From the site: We're on the hunt for a charismatic columnist with a nose for offbeat news and everything about our brand point of view: Different by choice. You have a way with words that hold people captive. And you don't shy away from being in the public eye. Then we want you. Give your two cents worth, and we'll give you a handsome salary and other bright perks. Your name and column will be seen by many around the world. Others have 365 days, you have 365 entries in a year. You get to work with Beck's and a congenial creative team in Amsterdam, The Netherlands. Sounds too good to be true

RADIOFESTIVAL AWARD TODAY ON THE WEB

ORE 15.30 - VINCITORI
1. INVITO ALLA LETTURA - MINISTERO BENI ATT. CULTURALI - COPY FABIO DE LIZZOS -SAATCHI
2. MINI
3. ENEL

Sono affezionato a questo premio. All'inizio la premiazione era al Principe di Savoia, un bellissimo salone stipato di gente, e i dieci finalisti sul palco, con Fabio Fazio e Lella Costa. Man mano che la classifica saliva, si scendeva dal palco. Rimanere lì fino all'ultimo un'emozione pazzesca. E anche vincere il camper da 6 posti, immenso, che era posteggiato all'entrata.
Poi la cerimonia ha traslocato per un po' all'Alcatraz, e oggi, per la prima volta, è via web. Ore 14.30. Ci si può collegare al sito per seguire in diretta. I radio in gara li abbiamo già sentiti qui. Quello che preferisco io è Mini, ma chissà. L'anno scorso ha vinto CGIL contro il lavoro nero, in cui un barman italiano canta un blues dell’Alabama. Bello.
Radiofestival Web. Innovativo, digitale, 2.0. Ma per me era più bello stare là sul palco a morire di ansia.

THEY ALL LOOK AT THE LEG BEFORE LOOKING ME

Nate Smids plans to sell ads on his prosthetic leg to raise money for an upgraded prosthesis that will make it easier for him to continue guiding sea-kayaking excursions. Nate, 23, has had a couple of years to develop his unusual concept. A snowboarding accident in 2006 left him with a difficult decision to make — spending three years in and out of surgery with a slim chance of full recovery, or amputation. Smids chose amputation. Seven months after his surgery, Smids was guiding sea-kayaking trips around the world. Smids said he came up with his plan to sell advertising space on his prosthetic leg after he realized how much attention the device drew, especially when he wears shorts. "I don't know the exact number, but probably 80 per cent of people, I can see them looking at the leg before they even look me in the eyes," he said.
Full story here

BLIND CALL

What is a blind call? Is the call that starts when the green key on the cellphone is being pushed. The Belgian Blind Association, Braille Ligue, launched this surprinsing campaign: when you call from the pocket of your trousers, you donate 75 eurocent to help the blind.
I don't know how much has been accidentally donated - but the campaing has been awarded last week with a Clio for Innovative media.
Agency: Duval Guillaume, Brussels

10 OPTICAL ILLUSIONS IN 2 MINUTES

You won't believe your eyes. Samsung has realized this funny web clip to promote its new cellphone, Soul, a three-dimensional object that’s thin enough to pass for two-dimensional. samsungmobile.co.uk/soul

CHIMP GOES TO HOLLYWOOD

Another viral video by Cutwater for Levi's. The chimpazee performance is quite amazing.

VESPA HEADS

Changing people heads with something else it's an old creative trick. Dentsu, Canada is using it in a 'graffiti style' to promote the Vespa in some canadian cities.

WHAT CHILDREN IMAGINE

I love this campaign, the main idea, the different subjects, the illustration style. www.tiji.fr. Five stars.

SLEEPING IN PIAZZA DUOMO

150 sleepers at Piazza Duomo, Milan. Their red sleeping bags composed the word 'Comicittà', a week of entertainment and fun sponsored by Comedy Central.

UNEXPECTED PERFORMANCE

This is an unexpected performance that took place at the
Stansted Airport, London. 7 hidden cameras. 14 undercover actors.
People seems enjoying it a lot.
Short film for Lastminute by Farm.

XBOX HALO3 WINS THE GRAND CLIO

Grand Clio
Ammo
Enemy Weapon
Hunted
Microsoft Xbox Halo 3
McCann Worldgroup San Francisco & T.A.G., San Francisco
Product/Service

Full details at http://www.clioawards.com/winners/index.cfm?page=1&medium_id=1&award_id=1&search=0

D&AD AWARDS

Boards Online: SIX BLACK PENCILS AWARDED AT D&AD Fallon, London’s much-discussed “Gorilla” for Cadbury picked up a Black Pencil for TV/cinema at the 2008 D&AD Awards Ceremony Thursday night. This is the first time in D&AD’s 45-year history that six Black Pencils have been awarded. The other winners were Milk “Get The Glass” by Goodby, Silverstein & Partners and Uniqlo “UNIQLOCK” by Projector, Tokyo for online advertising and Apple for iMac and iPhone, making the company the biggest single winner of Black Pencils, with six won since 1999. London’s The Parnters also picked up a Black Pencil for “The National Gallery Grand Tour”, a poster campaign featuring life-size facsimiles of real paintings.

http://www.uniqlo.jp/uniqlock/
http://www.thegrandtour.org.uk/
http://www.gettheglass.com/

SUDDEN BLACK OUT

BEAUTIFUL WALL-PAINTED ANIMATION

I find this amazing. A new creative technique by Blu, an ambiguous animation painted on public walls. Made in Buenos Aires and in Baden.



http://www.blublu.org/
http://www.blublu.org/sito/video/muto...

music by Andrea Martignoni
produced by Mercurio Film
assistant: Sibe

STOP DANCING CARS

Which is better? An energetic, dancing, unstoppable and unuseful car, or a reliable, subservient and awful one?



Agency: Strawberryfrog Amsterdam.

PLAYING WITH A MAC, AGAIN AND AGAIN

Tons of cool ways to use a Mac. An homemade video from producer Dennis Liu for The Bird and The Bee's "Again & Again". Pretty cool.



Comments:
Really cool. I want to watch it Again and Again and Again And Again.

Great work. it goes to show you dont need a big budget to make an idea work, whether it be advertising or a music video. plus, anyone who can get hundreds of thousands of hits on youtube on their own deserves credit.

APPLE I PHONE WINS THE AD AGE CREATIVITY AWARD

Not too strange, after all. The Jury of the Advertising Age Creativity Award decided that the most creative idea of the year is not a campaign, but the product itself: the Apple I-Phone, 'a most magnificent class of product transcending great design to become an artifact of our age'.

The iPhone didn't obliterate the competition, though--Master Chief and the Halo 3 "Believe" campaign out of McCann Worldgroup/T.A.G. and AKQA contended for the Grand Prix as well. Winning work also came from Crispin, Porter & Bogusky for its part in the Simpsons movie integrated effort and "Whopper Freakout" for Burger King. Other big winners included DDB, Chicago for it's "Fresh Salads" work for McDonald's and BBH, London for Levi's "Dangerous Liaisons"

CLIO AWARD PREDICTIONS

Just a month before the Cannes Lions, the Clio jury is at work to decide the best creative work of the year. Predictions:

TV: Halo 3 from MCCann San Francisco, Cadbury's "Gorilla" from Fallon, London; Skittles' "Touch" from TBWA\Chiat\Day, New York; Sony Bravia's "Play-doh," also from Fallon.

Innovative Media, Integrated Campaign: HBO's "Voyeur," from BBDO New York, which told the story of the residents of a New York City apartment building on the Web and during live outdoor screenings; Leo Burnett's "Earth Hour," which darkened Sydney, Australia, with a lights-out campaign to encourage energy conservation; and Crispin Porter + Bogusky's "WhopperFreakout" effort for Burger King, which captured consumers' candid reactions to the fake news that the fast-food chain had stopped selling its signature sandwich.

http://www.hbovoyeur.com/
http://www.earthhour.org/

UNIQLOCK

At the One Show Interactive, a campaign for colorful clothier UNIQLO claimed the Best in Show prize. Conceived by Tokyo-based Projector, the viral "UNIQLOCK" campaign featured a downloadable clock widget that can be added to a blog. One the hour, it plays a chime by producer Tomoyuki Tanaka (a.k.a. Fantastic Plastic Machine) and shows a video of UNIQLO-clad Woomin dancers.

http://www.uniqlo.jp/mixplay/

WEARING LEVI'S JEANS IS GETTING A BIT COMPLICATED

What is a viral? What is the difference among a video, an advert, a viral? This viral realized by Cutwater, San Francisco for Levi's can be an answer. A foolish idea, involving the product, Jackass-style, fun, seriality, Youtube video quality, apparently ordinary people, 2-3 minutes long.



Unfortunately, some comments remember previous virals done by Cutwater for Rayban. More or less, the same idea.

BOMBS ON BURMA

This amazing ad has been produced and aired by MTV originally to support the Burma protest against the regimen. Now, after the devastation caused by the cyclon Nargis, it has became the most touching tribute to a beutiful but ill-fated country.

http://www.noneofusarefree.org/the-cause.html



Advertising Agency: Ogilvy & Mather Amsterdam - Executive Creative Director: Carl Le Blond - Production Company: Shilo (Bicoastal, USA) - Director: Shilo - Creative Director: Andre Stringer -

WALK OF SHAME

From BBDO New York for PepsiCo's AMP, and directed by Tim Godsall via Biscuit Films.
Now sing along with us;
When you wake up in the morning, in an unfamiliar place,
and you can't remember where or when, let alone her face...

The walk of shame refers to a phenomenon in which a person must walk past strangers or peers for an embarrassing reason before reaching a place of privacy. Most commonly, it occurs the morning after a night out at a bar, dance club, or party. People undertaking the walk of shame are understood to have spent the night at the house, apartment, or dorm of a sexual partner (or perceived sexual partner), particularly a one night stand. Due to this, he or she can be recognized by the fact that he or she is still wearing the clothes that he or she wore the night before, has disheveled "bed head" hair or "sex hair." He or she may also smell like cigarettes and/or alcohol, and may suffer from a hangover due to excessive alcohol or drug intake from the previous night. A woman might have smudged makeup on her face.

MESSAGE IN A BOTTLE. L'ACQUA DEL RUBINETTO E' MEGLIO

Text: "Bottled water costs 7,000 times more than the same water that comes from a faucet"

Questo movimento di opinione mi ha convinto: basta acqua in bottiglia. Costa centiania di volte più di quella del rubinetto, non è più buona, non è migliore, a volte è contaminata, diffonde milioni di bottiglie di plastica difficili da smaltire, e quando la prendi al supermercato pesa e ti spacca le spalle quando la porti su a casa. Stop. Tengo una sola bottiglia in casa, e la riempio dal rubinetto. Rinuncio anche alle bollicine, toh.

Send a message to your friends: http://www.tappening.com/

The tap water campaign is actually changing my mind: stop with bottled water. It costs hundreds of times more than tap water, it isn't better, it isnt' purer, sometimes it is contaminated, it pollutes the enviroment with millions of plastic bottles, e when you buy the six bottle pack at the market it's that heavy to bring home that breaks your shoulders. Just one empty bottle to refill, and that's it.

HALO 3 WINNING STREAK CONTINUES

From Adweek: NEW YORK McCann Worldgroup and T.A.G. in San Francisco continued their winning streak last night, snagging best of show honors at The One Show for the "Believe" campaign on behalf of Microsoft's Halo 3. That prize follows the effort winning top honors at both the International Andy Awards and the Art Director Club Show last week.

"The 'Believe' campaign catapulted Halo 3 from an ordinary video game into a worldwide phenomenon due to its ability to build an emotional rapport with the audience," said Mary Warlick, CEO of The One Club. "The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer."

WHAT HAPPENS IN THE RESTROOM

Client: Tele2
Agency: SMFB, Oslo
Copywriter: Hans Magne Ekre,
Alexander Gjersoe
Art Director: Alexander Gjersoe,
Hans Magne Ekre
Production Company: ACNE
Director: ACNE


Agency: 2008scandinavia, Oslo - Production Company: Motion Blur, Oslo - Director: Bolt

WORRY FREE

Bangkok Insurance won many awards last years with a terrific campaign based on probability. Recently they launched this new campaign, created by Creative Juice\G1 (TBWA), Bangkok, with the concept of 'Worry free'. Nice, funny - but I still prefere the old one.

WORRY FREE






Agency: Creative Juice\G1 (TBWA), Bangkok - Executive Creative Director: Thirasak Tanapatanakul - Art Directors: Nanat Teparak, Thirasak Tanapatanakul - Copywriter: Panusard Tanashindawong - Agency Producers: Chutarat Chingduang, Aroonsri Srirojanant - Production Company: Phenomena, Bangkok - Director: Thanonchai Sornsriwichai

PROBABILITY=000000000000,1%

REAL BEAUTY ISN'T REAL

Nothing is real in advertising, after all. The famous poster Natural beauty for Dove has been airbrushed, says Pascal Dangin of New York's Box Studios. He extensively retouched photos used in the Campaign for Real Beauty. The Unilever effort to gain women preference challenging the artifical beauty is getting more and more controversial: the Onslaught campaign has been recently spoofed by Greenpeace. And it's not the first time.

BEST OF YEAR: HALO 3 WINS AT ADC NY AND ANDY

My readers know that Halo 3 is one of my favourite campaigns of the last year, not only for the TV commercial, but for the integrated approach and the excellence of each piece of work. So I'm happy to know that John 117 is winning his battle.

ADC NEW YORK
Microsoft XBOX Halo 3 integrated campaign from Mcann San Francisco and AQKA Wins 5 Gold Cubes at the New York Art Director Club (See the release at http://www.adcglobal.org/adc/press/?id=45)for the Diorama, the Believe Commercial, the Webisode The Making of John 117, and Broadcast/Online Commercial Webisode Ammo, Enemy Weapon and Hunted, the Sound effects, the interactivity.

GRANDY
The night before, the Halo 3 campaign nabbed the Grandy at the Andy Awards presented at Skylight Studios in New York City. McCann/T.A.G. SF also snagged the Yahoo! Big Idea Chair for Halo 3. "It's getting increasingly difficult to believe that a stand-alone TV spot is going to have any real impact these days," said Mother London CD and founding partner Mark Waites, also serving as honorary chairman of the Andy Awards for this year.
http://www.andyawards.com/winners/index.php

JOINING THE WHALES CAMPAIGN

"Today, only one country in the world continues to conduct whaling in the Southern Ocean Whale Sanctuary: Japan.
There was a time in Japan during the food shortage hardships of the postwar period when whale meat was taken as a valuable source of protein. We are alive today thanks in a very real sense to this gift, so should we not reach out in gratitude to whales now and seek a path of peaceful coexistence? This is the message behind a beautiful new animated work by director Yamamura Koji. Please join us in eagerly anticipating its release."
http://whales.greenpeace.org/

MENTOSKISSCAM

Mentos has launched this interactive site to offer a memorable experience of freshness. If you have a webcam they provide a sexy babe who will make out with you after popping a virtual Mentos.
If you actually haven't any webcam, see the video.

THE NEXT LEVEL

The fast career of a young soccer player told by this Nike ad.