PANTS O NO PANTS?

This is more or less what happens in an advertising agency when the client, or the research institute, or whoever decides not to risk and asks for a 'small change'. See the guy who tells the client that adding pants will cost them an extra million!



Client: Sprint
Title: Pants or no Pants
Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman/Creative Director: Rich Silverstein
Group/Assoc. Creative Directors: Franklin Tipton, Paul Stechschulte
Art Director: Kevin Koller
Copywriter: Rus Chao
Production Company: Caviar Content, LA/Brussels/Amsterdam
Director: Peter Farrelly