WALKING ON THE WATER

Agency: Wieden+Kennedy, Portland - Creative Directors: Jed Alger, Aaron Allen - Copywriter: Eric Samsel - Art Director: Rob Kendall - Director: Mathew Cullen

AXE. DON'T MISS THE OPPORTUNITIES

Agency: BBH New York - Creatives: Kevin Roddy (Executive Creative Director) William Gelner, Matt Ian, Amee Shah (Creative Director) Andre Massis (Art Director) Jordan Kramer (Copywriter) Joe Calabrese (Agency Producer) - Director(s): Frank Budgen - Production Company: Gorgeous Enterprises, London/Anonymous Content

CARDS

TITLE: "Cards"
BRAND: Adobe
AGENCY: Goodby, Silverstein & Partners

GOOD-BYE CELLULITE

Nivea promoted the GOOD-BYE CELLULITE product during Miami Fashion Week with this exclusive sofa.

Credits:
Agency: TBWA\Chiat\Day New York
Creative Director/Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune
Hand Lettering: Andre Trenier

DON'T DISCARD HIM

A guerrilla in Milan to raise awareness about 'Madre Segreta', a project helping mothers to deal with unwanted pregnancy.

Art Director: Roberto Ferrario
Copywriters: Massimo Del Monaco, Chiara Gianferrari

Via Comunicazione sociale

ONION PEEL

Very nice advert by Cutwater for Levi's. Beauty is beauty, before or after.

Client: Levi's
Agency: Cutwater
Executive Creative Director: Chuck McBride
Creative Director: Marty Senn
Production Company: HSI
Director: Michael Haussman
Director of Photography: Paul Laufer
VFX: The Mill
Music: Human

FREDO. THE NASTY BEAR

MTV Mobile Powered by Tim nasce dalla collaborazione tra MTV Italia e l’operatore mobile Tim. Si tratta del primo servizio di telefonia mobile totalmente dedicato ai giovani appassionati di musica e desiderosi di condividere i valori del mondo MTV.
MTV Mobile offrirà la migliore esperienza possibile nelle quattro aree-chiave della comunicazione e del mondo dei ragazzi - Messaging, Musica, Internet, MTV - per i quali darà accesso a una serie di servizi.

Realizzata da Saatchi & Saatchi, con la regia di Matteo Bonifazio e prodotta da Playmaker360°, è stata programmata sul network Mtv, mentre l’istituzionale andrà in onda sul network Mtve sulla piattaforma Sky (tra cui i Canali Fox, Jimmy e Axn).

THE HUMAN RACE

Nike + Human race. On 08.31.08, Nike is putting on the World’s Largest Running Event. By combining our digital running world with the physical, the Nike+ Human Race is open to anyone, anywhere. Nike is hosting race events in 25 cities around the world, but by logging into nikeplus.com, every city and every road can become a race-day course.

Client: Nike Argentina
Product: Running -- The Human Race 10K
Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodriguez Cohen / Rodrigo Grau
Title: "Sticky post"
Art Director: Pablo Del Fabbro
Copywriter: Jorge Condomí
Production Company: Gazz
Director: Antonio Balseiro
Animation: Carlos Balseiro, Ale de Lamas, Pleii y Monroe
Postproduction: Gazz
Music Artist: Minivan

GOTCHA!

Advertising Agency: DGWB, USA
Partner/ECD: Jon Gothold
ACD/Writer: Steve Harbour
ACD/Art Director: Joe Cladis
Agency Producer: Scott Seltzer
Prod Company: DUCK
Directors: Docter Twins
Director of Photography: Simon Thirlaway
Animation Directors: Lane & Jan
Executive Producer: Mark Medernach
Producer: Jim O'donnell
Production Designer: Justin Trask
Editor: Melissa Timme
Animators: Jim Richardson, Tom Roth, Eric Molina, Jan Chen, Lane Nakamura, Dony Permedi
Modeling and Rigging: Brandon Perlow
Lighting & Texturing: Huyen Dang, Stephen Hensley
Compositing and FX: Joe Kim
Aired: August 2008

DESTROYING A SITE

http://www.therepublik.net/DestroyOurOldSite/

A creative way to involve the audience in the launch af a new website: North Carolina shop, The Republik, has invited all of us to destroy their website via a variety of heavy artillery.

Once you successfully shoot down the old site the newest version automatically appears.

THIS IS NOT WHAT I WANT

Ikea. Change is good.

Advertiser: IKEA
Agency: 303 Perth
Creative Director: Julian Watt
Creative: Mark Fretten, Richard Berney
Agency Producer: Phoebe Dunn
Director: Robert Forsyth
Production Company: Factor 30
Beni Hansen & Laura Radovan, IKEA

PAPER BEARS

Client: Environmental Defense Fund
Agency: Ogilvy, New York
Vice-Chairman, Creative: Chris Wall
Group Creative Director: Chris Mitton, Terry Finley
Senior Art Director: Dustin Duke
Senior Copywriter: Jon Wagner
Agency Producer: Carrie Simon
Production Company: Biscuit Filmworks
Director: Tim Godsall
Musical Artist: Stars of the Lid

SUMO FLIGHT

Sumo wrestlers form the shape of a plane and fly off into the distance. Lenovo ThinkPad X300 is heavy on features but light on weight.

Agency: Ogilvy & Mather - Creative Director: Rod Vallis - Copywriter: Rajesh Mani - Producer: Porus Khareghat - Production Company: Luscious International, Sydney - Director: Tina Bull - Producer: Tim Berriman - Executive Producer: Andrew Morris - DP: Simon Duggan - Post-Production: Emerald City - Edit House/Editor: Velocity, John Buck

EIGHT MEDALS?

Visa GO WORLD congratulations advertisement for US Swimmer and Olympic champion Michael Phelps on the historic achievement of winning 8 Olympic gold medals at the 2008 Beijing Games

WINTER FLASHERS

Tourisme au Queensland
Caricato da BlogtheCom

The objective: To make Queensland the number one choice for a winter holiday.

To remind the Sydney and Melbourne markets than, evein in winter (it's winter now in Australia), the weather's warm enough to enjoy Queensland's beaches

24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.

Agency: CumminsNitro Brisbane, Executive Creative Director: Nancy Hartley, Creative Director: James Burchill, Copywriter: Trent Hendrick, Art Director: Ralphie Barnett

RAPSODY IN BLUE

United Airlines. It's time to fly.









Executive Creative Director: Stuart D'Rozario
Executive Creative Director: Bob Barrie
Copywriter: Phil Calvit
Art Director: James Zucco
Agency Producer: Holly Stone
Agency Producer: Jack Steinmann
Production Company: DUCK
Director: Shy the Sun
Executive Producer: Mark Medernach
Producer: Nina Pfeiffer
Music: Trivers & Myers
Mix: Pixel Farm
Mixer: Ken Chastain

MAN MADE MACHINE

Weird commercial made by Publicis Ambience, Mumbai for Himami, a relief for aches and pains. Another version of the 'human machine', already seen in a Toyota ad

Himani: Man Made Machines
Caricato da hourigan

Brand: Himani (Fast relief for aches and pains)
Agency: Publicis Ambience, Mumbai
Agency Producer: Hozefa Alibhai
Creative Directors: Ashish Khazanchi, Prasanna Sankhe
Copywriter/Lyricist: Ashish Khazanchi
Art Director: Prasanna Sankhe, Prashant Godbole, Akash Das
Director: Ram Madhvani
Production Company: Equinox Films, Mumbai
Line Producer: Manoj Shroff
Director Of Photography: Kartik Vijay
Production Designer: Sahrudananda Sahoo/Anna Ipe
Vfx Supervisor: Khvafar Vakharia
Graphics, Post Production & City: Tata Elexi, Mumbai
Editor, & Company: Anshuman Gokel, Pixion, Mumbai
Music & Music Publisher: Vishal & Shekhar

Toyota 'human touch'

HEART ATTACK SIMULATOR

A special 2 minute advert showing the true symptoms of a heart attack. This one-off advertisement was preceeded by a series shorter adverts on TV, Radio etc. the week before, showing many celebrities telling the public: "I'll be watching".
The British Heart Foundation claims that it is the 'most important 2 minutes of TV you'll ever see".
http://2minutes.org.uk/



Client: British Heart Foundation
Agency: Grey, London
Creative Director: Jon Williams
Copywriter: Joanna Perry
Art Director: Damon Troth
Agency Producer: Rebecca Pople
Production Company: RSA
Director: Brett Foraker
Post Production: MPC
Sound: Envy

OSCAR PISTORIUS. BAD LISTENER

Wieden + Kennedy Amsterdam have created a new spot for Nike, featuring Oscar Pistorius, the South African paralympian sprinter who, through his bravery, grit and determination, is making the world rethink what it means to be an athlete.

Though he failed to qualify for Beijing, Pistorius has stated his goal to compete in the London 2012 Games.

The commercial tells Oscar's story through his own eyes and words, and focuses on the fact that whenever he has been told he can't achieve something due to his disability, he has gone on regardless and has become a highly accomplished athlete.

By championing his talents beyond athletics: his prowess at water-polo, rugby and motor-cross, defying the critics and naysayers at every turn -- the commercial highlights his achievements as even more extraordinary.

Client: Nike
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Director: John Norman,
Jeff Kling
Creative Director: Eric Quennoy,
Mark Bernath
Copywriter: David Smith
Art Director: Sezay Altinok
Agency Producer: Erik-Jan Verheijen
Production Company: Bonkers
Director: Brent Harris
Producer: Saskia Kok,
Gersom Middelink
Editor: Richard Starkey
Sound Design: The Ambassadors
Sound Designer: Rens Pluijm
Post Production: Hectic Electric & AVP

BENETTON: A PRAYER FOR THE VICTIMS

Following an history of controversial ads, Benetton is airing a new print campaign intended to support the Red Cross action for the victims of the Sichuan earthquake. The ad shows a tibetan monk and a chinese soldier praying for the victims. A message of peace and unity or a provocation? “Non vogliamo assolutamente prendere le parti di Cina o Tibet”, explained the company, “è un messaggio universale di pace, di convivenza e di pacifica coesistenza tra i popoli, non in favore di una o dell’altra parte”. In its magazine “Colors”, Benetton published 30 phoographs of the earthquake and prayers composed by monks. Like other campaigns launched by the italian company, it generates mixed sensations: a real interest for the destiny of the victims or a marketing trick?

NO ENVY. WE HAVE SOFTBALL.

We Have Softball by Wieden + Kennedy, Portland for Nike. Freud's famous theory about the 'Penis Envy', has been finally denied.

Song: Happiest Girl In The Whole World by Donna Fargo

ROLLING JEANS

A new viral video made by Cutwater for Levi's



Client: Levi's
Title: Slinky
Agency: Cutwater, San Francisco
Production Company: Park Pictures
Director: Jake Schrier, Steve Mottershead

FEETISH

“I’m your friend because you are really a good person”.



Client: Skittles
Copywriter/Director: Brendan Hearne
Production Company: GARGANTUAN
Executive Producer: Zak Thornborough,
Ivan Stoilkovich
Director of Photography: David Wilson
VFX: GARGANTUAN
Telecine: Marshall Plante

BEJING OLYMPIC GAMES OPENING CEREMONY

Parhaps the best moment of the opening ceremony: the lighting of the cauldron.



The ceremony

DON'T BE AN ASTERISK

The United States Olympic Committee (USOC) and the Ad Council announced today the launch of a multi-year public awareness campaign focused on teen steroid use. The campaign is being funded by U.S. Olympic Team sponsor Johnson & Johnson, and it marks the first time the USOC and the Ad Council have joined forces to raise awareness about the national issue of illegal performance-enhancing drugs both within and outside of sport.



TBWA\Chiat\Day, New York

BIRD'S NEST STADIUM

Animated birds celebrate the opening of the "Birds Nest" Olympic Stadium in their own way. For more of Coca-Cola's Olympic TVCs and promotions visit www.icoke.cn



Client: Coca-Cola
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Director: John Norman,
Al Moseley
Copywriter: Dave Smith
Art Director: Pierre Janneau
Agency Executive Producer: Corey Bartha
Agency Producer: Neil Henry,
Elissa Singstock,
Cimien Ekici
Project Manager: Emma Williamson
VFX/Animation: Partizan
Animation Director: Eric Lerner
VFX Executive Producer: Isabella Parish
VFX Producer: Julie Crosbie
Post Production: Munky
Editor: Russell Icke
Audio Post Production: Wave
Production Company: Partizan
Director: Thomas Hilland
Executive Producer: Russell Curtis
Producer: Miranda Johnstone
Director of Photography: Stephen Keith-Roach
Music/Sound Design: A-Bomb
Music: Human
Music Executive Producer: Augusta Quiney,
Marc Altshuler
Sound Design: Wave

A WISP FOR TIBET

A friend of mine, Cinzia Pedrizzetti, and others have realized this viral video to raise the awareness about Tibet. There are hundreds of wisp cutting video on the tube now.

http://www.youtube.com/awispfor

'Taking as model the shaved heads of the Tibetan monks, we ask you not to shave your head but only to cut a wisp of your hair. A peaceful act in the true spirit of the Tibetan people whose country, culture and its very existence is threatened of being wiped off.Our hope is that also those Beijing Olympic athletes who share with us the urge to save Tibet, will join this initiative. A simple gesture that will turn us all into winners.'

SO SPREAD THE WORD, SWITCH ON YOUR CELL PHONE, CAMCORDER, WEBCAM, CUT A WISP AND EMAIL YOUR VIDEO TO: awispfor@yahoo.it
AND WE WILL UPLOAD IT FOR YOU

Join the FACEBOOK Group: "A WISP FOR TIBET- UNA CIOCCA PER IL TIBET"

08 - 08 - 2008, 8,08 PM

'To host the Olympic Games is a century-old dream of the Chinese nation and the shared aspiration of all the Chinese people', said President Hu Jintao here on Friday. The people of Tibet, the dissidents, the jailed and tortured don't agree. But today, august 8th 2008, Bejing time 8,08 pm, the China Olympic Games start.
Impossible is nothing.

Client: adidas
Title: Countdown
Agency: TBWA\\Shanghai
Production Company: Stink, London
Director: Ne-O
Agency: TBWA\\Shanghai
Director: Ne-o
Exec. Creative Director: Yang Yeo
Creative Director: Elvis Chau
Production Company: Stink, London
Agency producer: Diana Chew
Executive producer: Daniel Bergmann
Producer: Juliet Naylor
DOP: Mattias Montero
Post Production Supervisor: Diego Vasquez-Lozano

MARTINI RACE

The new Martini spot features George Clooney as a mustached playboy and actress Shannyn Sossamon in a race for a drink refill at an outdoor party.

Agency: Momentum
Post/Effects: Smoke & Mirrors/NY

IKEA DANCE

Robert Muraine and Sugamai Johnson (remember So you think you can dance) present the Ikea Canada's New Collection







Agency: Zig, Toronto

SECRETS AND LIES

Full Credits
Client: Levis
Agency: BBH, London
Executive Creative Director: John Hegarty, Nick Gill
Creative: Rik Brown, Jon Fox
Executive Agency Producer: Davud Karbassioun
Production Company: Sonny, London
Director: Jeff Labbe
Editor: Richard Orrick
Editorial Company: Work Post
Post Production: Absolute Post
Sound: Wave
Music Artist: Isobel Campbell, Mark Lanegan

CHUCK TALKS

A new, irresistible puppet is born: Chuck. He is the absolute star of these ads made by BBH Singapore for Chupa Chups.





Agency: BBH, Singapore.

10 FILMS FOR 10 CANE

10 cane is a rum made of virgin trinidadian sugar cane by Moet Hennessy.
The canes are traditionally harvested in group of 10.
Agency Mother is sending around a press release about their new 10 Cane films.

http://www.10cane.com/

By this point in the history of the world we, as a people, have learned many things. One of these things is that 10 Cane is the world’s best rum. We have learned this through advertising, PR, print, word of mouth, word of bartender, word of friend, word of stranger and word of 10 Cane Super Premium Films. 
 
With the initial release of 10 Cane’s Super Premium Films three years ago, we learned how 10 Cane is made. It’s truly an amazing process that includes accordions, first press Trinidadian cane juice, love, three really cool dudes, and never under any circumstances molasses. Everyone walked away from these films much the wiser.
But there is much more to be learned.
 
With the latest edition of Super Premium Films, 10 Cane is now teaching us not how the rum is made, since they have already taught us this, but rather a glimpse into how 10 Cane is to be enjoyed when properly living the 10 Cane lifestyle. The films will make you laugh and they will make you cry. But mostly they will make you laugh because laughing is more fun than crying and rum is the most fun spirit around.







Client: 10 Cane
Agency: Mother, New York
Creative Director: Linus Karlsson,
Paul Malmstrom
Copywriter: Brandon Davis
Art Director: Piers North
Production Company: Greencard Pictures
Director: Linus Karlsson
Original Music: Jon Rekdal (JRIII)
Production Music: Kondor Music,
Extreme Music,
Music Orange
Audio Mixer: Stephane Guyot

HANNY'S WOORWERP

The green object is the Hanny's discovery.



A galactic result of the Wiki philosophy: Galaxy Zoo. Galaxy Zoo is a scientific project that has invited members of the public to help classify a million galaxies. Those involved are directly contributing to scientific research, while getting an opportunity to view the beautiful and varied galaxies that inhabit our universe. In the last months, one of the object observed by a dutch schoolteacher, Hanny van Arke, has raised a buzz in the astronomical world. It has been called HANNY'S WOORWERP, Hanny's Object, and gained the status of Astronomy Picture of the Day in june 2008. Its shape is unexpected and looks like a ghost. Now, the request of observing the object with the Hubble telescope has been accepted. We are impatient to see the images.

BEAUTY KIT

A disturbing video made by Pleix

KILLING BULLBAR

Sport Utility Vehicles are charged of wasting gas, polluting cities, taking up space. This ad, by Marmalade Melbourne, shows that their bullbar cold also kill the pedestrians.



Agency: Marmalade, Melbourne
Chris von Menge - Photographer
Neil Mallet - Creative Director
Frank Trobbiani - Art Director
Neil Mallet - Copywriter

NO NIPPLES, WE ARE AMERICANS

Nudity is still a big problem in US. A recently created commercial for Calvin Klein Secret Obsession featuring Eva Mendes has been banned by American networks because it shows a nipple. I agree with Steve Hall:
Yes. This is America. Nudity is bad. Nudity is something to be shunned. Natural beauty? Screw that. Put a potato sack on! Cover that God-given beauty. Sex is bad. Sex dirty. Sex is nasty. Sex should never be thought about. Sex should be shunned.

THAT AIN'T RIGHT

And this is a 'self-ban'. Nike pulled the ads for its Hyperdunk basketball shoes, responding to criticism that they fed homophobic views. Nike previously defended the ads, but eventually withdrawed them "to underline our ongoing commitment to supporting diversity in sport and the workplace".




Agency: Wieden + Kennedy Portland
AD: Sasha Swetchinski
CW: Edward Harrison
CD: Jeff Williams
SA: Brian Troyer, Rob Mumford and Rehanah Spence
SM: Sarah Starr
PM: Jason Schwartz
AE: Alyssa Ramsey
AB: Krystle Mortimore
Media: Tenny Park & Christy Ruiz PHOTO: Dewey Nicks
COLOR: Frazer Goodbody and Sef Mccullough

DIRTY WATER

1.1 billion people don't have access to clean water. Viral video created by Metorite for World Vision



Project
Would you?
World Vision
Creative agency
Meteorite
Writer
Dan Douglass
Art director
Gavin Mackinnon-Little
Planner
Andy Rowe
Production company
RSA Films
Director
Ronnie West, RSA Films
Post-production
RSA Films
Exposure
Online, direct mail to new mothers, national press

WHO AM I?

Orange illustrates its new vision "together we can do more" by this ad about Mark Beaumont, who this year broke the round the world cycling record.


Project
Together we can do more
Clients
Orange UK
Creative agency
Fallon
Writer
Lawrence Seftel
Art director
Dave Day
Planner
Tim Millar
Media agency
Initiative
Media planner
Sean Pattison
Production company
Rattling Stick
Director
Daniel Kleinman
Editor
Adam Spivey
Post-production
Framestore CFC
Audio Post-production
Envy
Exposure
UK TV

THE BIG MAP

The new commercial for the new Nokia 6220 handset features a massive hand drawn map.



Client: Nokia
Agency: Wieden + Kennedy, London
Creative Director: Matt Gooden,
Ben Walker
Art Director: Dan Norris,
Chris Oddy
Copywriter: Ray Shaughnessy
Agency Producer: Lucy Russell
Director: Antoine Bardou Jacquet
Production Company: Partizan
Director of Photography: Damien Morisot
Producer: David Stewart
Editor: Bill Smedley
Editorial Company: Work
Post Production: The Mill
Telecine: Paul Harrison
Online: Barnsley
Music Company: Wave

OLYMPIC TORTURE

The Olympic Games haven't even started, and I'm already bored seeing ads about torture, killing, human rights and so on. In every blog I'm finding the same stuff. Ok, it's a big problem. But my impression is that advertising agencies and creative people are using this as an excuse to gain visibility and awards. This particular ad for Amnesty International is an old joke, seen hundreds of times in strips, gags and tv shows. Please, stop torturing us with this torturing ads.



Advertising Agency: DDB, Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Jorge Rodriguez & Nacho Forner
Copywriters: Kanak Mehra & Gabor Ferenczy
Illustrators: Benjamin Toth & Dora Katona
Account: Magdolna Rekasi & Andre Musalf

INVITING TO INVENT

TITLE: Suction Tire
BRAND: U.S. Patent & Trademark Office
AGENCY: PUBLICIS & HAL
RINEY

The Ad Council partnered with the United States Patent and Trademark Office and The National Inventors Hall of Fame Foundation to launch the national Inspiring Invention PSA campaign. Research conducted for the campaign found that today's children, although naturally curious and inventive, do not realize the impact of their creativity.

WWW.INVENTNOW.ORG