martedì 27 gennaio 2009

HEAR THEIR SECRETS

A billboard to promote the HBO series “Big Love” in Los Angeles has jacks for headphones, so passers-by can hear its messages.



To promote the new season of "Big Love," a drama about a polygamous family in Utah, HBO is installing billboards in New York and Los Angeles that feature headphone jacks that allow passers-by to plug in and listen to people confess secrets.
The campaign, by BBDO New York and other shops, is based around the tagline, "Everyone Has Something to Hide," and also includes a microsite and performing street teams in major cities.

http://www.nytimes.com/2009/01/06/business/media/06adco.html?_r=2&ref=media

lunedì 26 gennaio 2009

L'IPOCRISIA DI FIAT



L'ultimo spot della Lancia (gruppo Fiat) è un tributo a Aung San Suu Kyi. Premio Nobel per la pace, è stata negli ultimi 12 anni in carcere in Myanmar per la sua attività di leader del National League for Democracy.
Ma la Fiat non aveva dovuto scusarsi con la Cina per lo spot con Richard Gere e il Tibet? E il suo portavoce Olivier Francois non aveva ripetuto che 'Il gruppo Fiat si dichiara neutrale rispetto a tutte le questioni ideologiche e politiche, e si scusa con la Cina e il popolo cinese'?
Allora, o la Fiat si tiene neutrale, e allora non usa un simbolo della lotta per i diritti civili come Aung San Suu Kyi, oppure si schiera, e allora non si scusa con il primo che fa la voce grossa.
Vedi articolo sul Wall Street Journal

INTERACTIVE AD: IMAGES WITH A SOUND.





Every image has a sound. DM9DDB Brazil for Saxsofunny Sound Production Company

Advertising Agency: DM9DDB Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Marcelo Reis, Guilherme Jahara
Art Director: Gustavo Victorino
Copywriter: Otavio Schiavon

venerdì 23 gennaio 2009

giovedì 22 gennaio 2009

FAKE MEDICINES



This is an advert from Pfizer in response to research which found one in 10 men in the UK purchase prescription-only medicines from unregulated sources such as internet sites, every year. It is estimated that between 50-90 per cent of medicines sold in this way have proven to be counterfeit which means they are taking a real gamble with health.
For more information visit www.realdanger.co.uk

Client: Pfizer
Agency: Langland
Creative Director: Andrew Spurgeon
Agency Producer: Nigel Foster
Production Company: Outsider
Director: Henry Littlechild
Director of Photography: Stuart Graham
Producer: Ben Roberts
Editorial Company: Final Cut
Editor: Joe Guest
Post Production: The Mill

mercoledì 21 gennaio 2009

THE IMPORTANCE OF AWARDS IN ADVERTISING.

Very, very trashy. By Award (Australian Writers and Art Directors Association).



Director/Writer: Jim Hosking - Production Company: Revolver, Sydney - Executive Producers: Michael Ritchie (Revolver), Shawn Lacy (Biscuit Filmworks USA), Colleen O'Donnell (Biscuit Filmworks USA) - Line Producer: Laure Stevens - Director of Photography: Mårten Tedin - Production Designer: Mark Benson - Stylist: Pamela Encardona - Editor: Mark Burnett, The Editors

martedì 20 gennaio 2009

lunedì 19 gennaio 2009

GUERRILLA DANCE. T-MOBILE

January 15th, 11 am, Liverpool Station in London. 350 dancers for the shooting of the new T-Mobile ad. In just four days, it has nearly 900,000 views on YouTube. It also has nearly 2,500 ratings - averaging the full five stars. So it clearly works - people like it, and they're sharing it.



Reactions


Night rehearsal

venerdì 16 gennaio 2009

LYNX. CAVEMEN

The last Lynx commercial by BBH. I'm fed up of cavemens.



Agency: BBH, London, UK
Creative Director: Rosie Arnold,
Johan Tesch
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Agency Producer: Georgina Kent
Production Company: Passion Productions
Director: Mike Mort
Music Artist: Cody Chestnut
Song: Look Good in Leather

giovedì 15 gennaio 2009

HOW MANY?



How many of the hidden Ford Ka do you spot in this commercial? People on Youtube have seen 56. Including the last one.

Agency: Ogilvy Advertising
Agency Producer: Kim Parrett
Creative: Jason Mendes; Andrew Wyton
Director: Noah Harris
Production: Blinkink
Producer: Andrew Studholme
Director of Photography: Alex Barber
Post Production: Glassworks London
Brand: Ford KA

NEW YORK NO PANTS.



1,200 New Yorkers ride the subway without pants in a snow storm. This is one of over 80 different missions Improv Everywhere has executed over the past six years in New York City. Others include Frozen Grand Central, the Best Buy uniform prank, and the famous U2 Rooftop Hoax.

NIKE LATIN AMERICA. DEJA TODO, O DEJA EL FUTBOL



Client: Nike Latin America
Title: Wake Up Call
Agency: Wieden + Kennedy, Portland
Production Company: Park Pictures, Los Angeles
Director: Lance Accord

mercoledì 14 gennaio 2009

DUREX. GET IT ON



Brand: Durex
Title: Get It On
Agency: Fitzgerald+CO
Director: Superfad
Duration: 30

USER GENERATED ADS. CRASH THE SUPERBOWL



Doritos ha deciso da qualche anno di tagliare le agenzie e far creare ai suoi consumatori gli spot da mandare al superbowl. Quest'anno ne sono arrivati centinaia, e questi sono i finalisti. Niente male, devo dire, anche in termini di realizzazione. C'è anche una sorprendente coerenza nella strategia creativa. I mei preferiti sono Free Doritos, Power of the crunch e Too delicious. Il vincitore sarà rivelato solo il giorno del Superbowl, cioè il 1 febbraio. E, se lo spot sarà il più gradito secondo l'AD Meter di USA TODAY, vincerà 1 milione di dollari.

Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. The winner won't be revealed, even to the finalists, until Super Bowl Sunday, when the spot appears on national TV. And if the ad tops USA TODAY'S annual Ad Meter, the creators also win $1 million.



They are:

1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA

NEW MEDIA: CAPPUCCINO




Internet-based travel provider Expedia in Germany had some great flight deals to Italy on offer and wanted to publicise them in a subtle and low-cost way.
There are few things more Italian than the cappuccino, so Expedia decided to target people drinking them in cafes. As a result of positive feedback, the Italy special will be repeated next year.

Agency: Serviceplan Munich/Hamburg, Germany.

SKITTLES. REFLECT THE RAINBOW



Client: Skittles
Agency: TBWAChiatDay New York
Executive Creative Director: Gerry Graf
Group Creative Director: Ian Reichenthal,
Scott Vitrone
Art Director: Craig Allen
Copywriter: Eric Kallman
Senior Agency Producer: Nathy Aviram
Production Company: MJZ
Director: Tom Kuntz
Producer: Scott Kaplan
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
VFX Company: The Mill
Flame Artist: Angus Kneale
Telecine: Company 3
Colorist: Tim Masick

martedì 13 gennaio 2009

BEST VIRALS 2008

Riprendo da Disruption la classifica stilata da Goviral la classifica dei 10 virali più visti in Italia. Tutti erano già stati inclusi in Creativityblab, tranne Extreme Street Football.

1. Wassup 2008


U.S. Election
Creative agency: Charles Stone III.
Average views / day: 306,416 - Total views: 6,189,125


2. SFW XXX Party Invitation


Diesel
Creative agency: The Viral Factory
Average views / day: 116,387 - Total views: 6,497,507

3. Kobe Bryant jumps over an Aston Martin


Nike
Average views / day: 37,681 - Total views: 8,553,382

4. Extreme Street Football


Electronic Arts
Creative agency: Wieden + Kennedy
Average views / day: 34,670 Total views: 10,400,565

5. Take it to the next level


Nike
Creative agency: 72andSunny
Average views / day: 28,029 - Total views: 5,937,406

6. Tiger Woods 09 – Walk on Water
Electronic Arts
Creative agency: Wieden + Kennedy
Average views / day: 26,568 - Total views: 2,550,394


7. Bean Counter
Apple Macintosh
Creative: TBWA/Media Arts Lab
Average views / day: 23,451 - Total views: 820,662


8. Samsung Omnia i900 Unboxing
Samsung
Creative agency: The Viral Factory
Average views / day: 21,465 Total views: 2,082,054


9. Fate – Leave Nothing
Nike
Creative agency: Wieden + Kennedy
Average views / day: 21,208 - Total views: 929,010


10. Adam and Eve

Central Beheer
Creative agency: DDB, Amsterdam
Average views / day: 12,072 - Total views: 2,136,497

COOL ADVERTISING FORMULA

Finally, the mathematic formula to create cool ads and stunning commercials. Awards guaranteed. The only problem is to understand it.



Agency: Ontario College of Art & Design.

lunedì 12 gennaio 2009

FOOD STANDARDS AGENCY. DIARROHEA!

The Christmas gift that keeps on giving.
Avoid food poisoning this Christmas by following these simple steps.
http://www.eatwell.gov.uk



Agency: Farm
Creative Director: Owen Lee
Copywriter: Raymond Chan
Art Director: Simon Cenamor
Production Company: Coy
Director: Mark Denton

SUPERMERCADOS DISCO. HAPPY NEW YEAR

Everybody deserves a good start. Nice ad from Argentina.



Anunciante Supermercados Disco
País Argentina
Agencia 141 Yunes
Direccion General Creativa Silvio Freytes / Pablo Di Patrizio
Supervisor de Cuentas Carlos Mancini
Redacción Silvio Freytes, Pablo Di Patrizio
Equipo creativo Marcos Zabala, Valeria Graziano, Fernando Diez de los Ríos
Producción por la agencia Rodrigo Acosta
Dirección de cuentas Marcelo Maurizio
Compañía productora Prisma
Dirección Pablo Brusa
Sonido Estudios Multimedia
Banda musical Estudios Multimedia

venerdì 9 gennaio 2009

LOVE AT FIRST SIGHT



Agency: RKCR/Y&R -
Creative Director: Mark Roalfe -
Copywriter: Pip Bishop -
Art Director: Chris Hodgkiss -
Production Company: Partizan -
Director: Traktor

giovedì 8 gennaio 2009

RAYBAN VIRAL. COW GIVES BIRTH TO A DUDE

Non ho ancora capito se mi piace,ma il tipo che nasce tutto unto e con gli occhiali da sole mi sembra di una pirlaggine così trascendentale che merita di essere visto un paio di volte.



Brand: Ray-Ban
Agency: Cutwater
Director: Minivegas
Production Company: Anonymous Content

BIG & SMALL

WWF


The ladders

AUDI Q5. UNBOXING THE BOX

Quando ero un ragazzino avevo due libroni bellissimi che insegnavano a costruire giochi. Mi ricordo che la partenza era sempre una scatola da scarpe. Ci si facevano dei flipper, dei teatrini, dei grattacieli. Era la disperazione di mia madre che non trovava più le scatole per archiviare le scarpe dell'inverno. Poi sono passato agli scatoloni di cartone ondulato. Una libidine. We've unboxed the box è la head di questo nuovo filmato per la Audi Q5, che appare nella versione inglese. Le metafore sulla progettazione delle auto abbondano: si sono visti i pasticceri di Skoda, i fili della stessa Audi, i pezzi di cubo di rubik per Honda, gli strumenti musicali di Ford. Adesso la scatola di cartone. Insomma, dopo anni di fantasmagoria tecnologica si tenta di rappresentare l'idea di auto come se provenisse dagli oggetti quotidiani, semplici, quasi infantili.
Il pezzo fantastico, The car song, è di Woody Guthrie.



Client: Audi
Agency: BBH, London
Creative Director: Nick Kidney,
Kevin Stark
Creative: Maja Fernqvist,
Joakim Saul
Producer: Olly Chapman,
Arvind Palep,
Belinda Blacklock,
Anna Lord
Production Company: Passion Pictures/1st Ave Machine
Director: Aaron Duffy/Russell Brooke
Executive Producer: Serge Patzak,
Michael Adamo
Animation: Passion Pictures
Music Artist: Woody Guthrie
Song: The Car Song

mercoledì 7 gennaio 2009

SUMMER SNOW

Il filmato perfetto per oggi è questo.



Title "Summer Breeze"
Agency TAXI Canada
City Toronto
Advertiser Canadian Tire Corp
Country of Production Canada
Tagline For days like today.

JANUARY 7TH, 2009