mercoledì 14 gennaio 2009


Internet-based travel provider Expedia in Germany had some great flight deals to Italy on offer and wanted to publicise them in a subtle and low-cost way.
There are few things more Italian than the cappuccino, so Expedia decided to target people drinking them in cafes. As a result of positive feedback, the Italy special will be repeated next year.

Agency: Serviceplan Munich/Hamburg, Germany.

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