37 minuti fa
mercoledì 14 gennaio 2009
NEW MEDIA: CAPPUCCINO
Internet-based travel provider Expedia in Germany had some great flight deals to Italy on offer and wanted to publicise them in a subtle and low-cost way.
There are few things more Italian than the cappuccino, so Expedia decided to target people drinking them in cafes. As a result of positive feedback, the Italy special will be repeated next year.
Agency: Serviceplan Munich/Hamburg, Germany.