FAKE MEDICINES

This is an advert from Pfizer in response to research which found one in 10 men in the UK purchase prescription-only medicines from unregulated sources such as internet sites, every year. It is estimated that between 50-90 per cent of medicines sold in this way have proven to be counterfeit which means they are taking a real gamble with health.
For more information visit www.realdanger.co.uk

Client: Pfizer
Agency: Langland
Creative Director: Andrew Spurgeon
Agency Producer: Nigel Foster
Production Company: Outsider
Director: Henry Littlechild
Director of Photography: Stuart Graham
Producer: Ben Roberts
Editorial Company: Final Cut
Editor: Joe Guest
Post Production: The Mill