THE HUMAN RACE

Nike + Human race. On 08.31.08, Nike is putting on the World’s Largest Running Event. By combining our digital running world with the physical, the Nike+ Human Race is open to anyone, anywhere. Nike is hosting race events in 25 cities around the world, but by logging into nikeplus.com, every city and every road can become a race-day course.

Client: Nike Argentina
Product: Running -- The Human Race 10K
Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodriguez Cohen / Rodrigo Grau
Title: "Sticky post"
Art Director: Pablo Del Fabbro
Copywriter: Jorge Condomí
Production Company: Gazz
Director: Antonio Balseiro
Animation: Carlos Balseiro, Ale de Lamas, Pleii y Monroe
Postproduction: Gazz
Music Artist: Minivan