WHAT HAPPENS IN THE RESTROOM

Client: Tele2
Agency: SMFB, Oslo
Copywriter: Hans Magne Ekre,
Alexander Gjersoe
Art Director: Alexander Gjersoe,
Hans Magne Ekre
Production Company: ACNE
Director: ACNE


Agency: 2008scandinavia, Oslo - Production Company: Motion Blur, Oslo - Director: Bolt

WORRY FREE

Bangkok Insurance won many awards last years with a terrific campaign based on probability. Recently they launched this new campaign, created by Creative Juice\G1 (TBWA), Bangkok, with the concept of 'Worry free'. Nice, funny - but I still prefere the old one.

WORRY FREE






Agency: Creative Juice\G1 (TBWA), Bangkok - Executive Creative Director: Thirasak Tanapatanakul - Art Directors: Nanat Teparak, Thirasak Tanapatanakul - Copywriter: Panusard Tanashindawong - Agency Producers: Chutarat Chingduang, Aroonsri Srirojanant - Production Company: Phenomena, Bangkok - Director: Thanonchai Sornsriwichai

PROBABILITY=000000000000,1%

REAL BEAUTY ISN'T REAL

Nothing is real in advertising, after all. The famous poster Natural beauty for Dove has been airbrushed, says Pascal Dangin of New York's Box Studios. He extensively retouched photos used in the Campaign for Real Beauty. The Unilever effort to gain women preference challenging the artifical beauty is getting more and more controversial: the Onslaught campaign has been recently spoofed by Greenpeace. And it's not the first time.

BEST OF YEAR: HALO 3 WINS AT ADC NY AND ANDY

My readers know that Halo 3 is one of my favourite campaigns of the last year, not only for the TV commercial, but for the integrated approach and the excellence of each piece of work. So I'm happy to know that John 117 is winning his battle.

ADC NEW YORK
Microsoft XBOX Halo 3 integrated campaign from Mcann San Francisco and AQKA Wins 5 Gold Cubes at the New York Art Director Club (See the release at http://www.adcglobal.org/adc/press/?id=45)for the Diorama, the Believe Commercial, the Webisode The Making of John 117, and Broadcast/Online Commercial Webisode Ammo, Enemy Weapon and Hunted, the Sound effects, the interactivity.

GRANDY
The night before, the Halo 3 campaign nabbed the Grandy at the Andy Awards presented at Skylight Studios in New York City. McCann/T.A.G. SF also snagged the Yahoo! Big Idea Chair for Halo 3. "It's getting increasingly difficult to believe that a stand-alone TV spot is going to have any real impact these days," said Mother London CD and founding partner Mark Waites, also serving as honorary chairman of the Andy Awards for this year.
http://www.andyawards.com/winners/index.php

JOINING THE WHALES CAMPAIGN

"Today, only one country in the world continues to conduct whaling in the Southern Ocean Whale Sanctuary: Japan.
There was a time in Japan during the food shortage hardships of the postwar period when whale meat was taken as a valuable source of protein. We are alive today thanks in a very real sense to this gift, so should we not reach out in gratitude to whales now and seek a path of peaceful coexistence? This is the message behind a beautiful new animated work by director Yamamura Koji. Please join us in eagerly anticipating its release."
http://whales.greenpeace.org/

MENTOSKISSCAM

Mentos has launched this interactive site to offer a memorable experience of freshness. If you have a webcam they provide a sexy babe who will make out with you after popping a virtual Mentos.
If you actually haven't any webcam, see the video.

THE NEXT LEVEL

The fast career of a young soccer player told by this Nike ad.