Finally the new Sony advert has been aired. In a previuos post Blab showed some youtube video about the making of. My personal expectations were high: I am a little bit disappointed. I can't say whether it's an evolution - not a classic ad anymore, but rather an event, a soft guerrilla - or a creative fail. What do you think?
17 minuti fa
2 commenti:
Forse non colpisce quanto dovrebbe ma a me piace. Magari mi sbaglio ma credo che lo spot, per come è stato costruito, e soprattutto per la funzione della musica a mio parere, non volesse presentarsi come guerrilla...
A big, big creative fail, too much under the high creative level of the sony bravia's ads!
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