ANDY & VENUS GUERRILLA.

Il famoso spot Nike con Agassi-Sampras che giocano in Times Square non smette di produrre copie. Più vere, ma parecchio meno spettacolari.



Andy Murray and Venus Williams stopped traffic to play an impromptu game of tennis atop of two cars in Miami on Miamis Ocean Drive to promote the Sony Ericsson Open which begins this week.

SONY FOAM LIKE NO OTHER

Finally the new Sony advert has been aired. In a previuos post Blab showed some youtube video about the making of. My personal expectations were high: I am a little bit disappointed. I can't say whether it's an evolution - not a classic ad anymore, but rather an event, a soft guerrilla - or a creative fail. What do you think?

SCHIUMAIEMI

Dopo le palline a San Francisco, i colori che esplodono tra i grattacieli, i coniglietti a Manhattan, i rocchetti di filo sulle piramidi, per la nuova digital camera Sony Bravia ha invaso Miami con la schiuma. Lo spot ancora non c'è, ma ci sono molti filmati sui blog. Agenzia Fallon - Director: Simon Ratigan @ HLA - Special Effects by Back Stage Technologies Europe (BSTE)