martedì 14 giugno 2011

CANNES IN ANTICIPO, 4


Mancano pochi giorni all'inizio di Canneslions, che quest'anno ha anche cambiato nome. Non si chiama più International Advertising Festival ma International Festival of Creativity. E' scomparsa l'advertising?
Mah. Nel frattempo vediamo quali sono i candidati ai leoni secondo le ormai classiche Predictions di Leo Burnett.


  1. Heineken “The Entrance” – Wieden + Kennedy, Amsterdam, Netherlands
  2. Target “Kaleidoscopic Fashion Spectacular” – Mother, New York, USA
  3. T-Mobile “Welcome Back” – Saatchi & Saatchi, London, UK
  4. Ikea “Cats” – Mother, London, UK
  5. Carlton Draught “Slo Mo” – Clemenger BBDO, Melbourne, Australia
  6. Diesel “A Brief History” – Santo, London, UK
  7. World Wildlife Foundation “Save as WWF” – Jung von Matt, Hamburg, Germany
  8. Nike – Football “Write the Future” – Wieden + Kennedy, Amsterdam, Netherlands
  9. Gatorade “Replay – Season 2+3” – TBWA\Chiat\Day, Los Angeles, USA
  10. Volkswagen – Passat “The Force” – Deutsch, Los Angeles, USA
  11. Sony PlayStation – DC Universe “Mr. Lee” – Leo Burnett, Madrid, Spain
  12. FedEx “Exchange Student” – BBDO, New York, USA
  13. Shangri-La Hotels “It’s In Our Nature” – Ogilvy & Mather, Hong Kong, China
  14. Tipp-Ex “A Hunter Shoots a Bear” – Buzzman, Paris, France
  15. Google Creative Lab / Arcade Fire “The Wilderness Downtown” – Chris Milk & @radical.media, USA
  16. Coca-Cola – Burn Energy Drink “Ride” – Publicis Mojo, Sydney, Australia
  17. Nike – Basketball “The Film Room” – R\GA, New York, USA
  18. Leo Burnett India “The Gandhi Font” – Leo Burnett, Mumbai, India
  19. Berghs School “Don’t Tell Ashton” – Berghs School, Stockholm, Sweden
  20. Innovative Thunder “Pay With a Tweet” – R\GA, New York, USA
  21. Old Spice “Response Campaign” – Wieden + Kennedy, Portland, USA
  22. Puma “After Hours Athlete” – Droga5, New York, USA
  23. Diageo – Bundaberg Rum “Favourable Lie” – Leo Burnett, Sydney, Australia
  24. New Zealand Lotto “Lucky Dog” – DDB, Auckland, New Zealand
  25. Domestic Violence Hotline “Mercy Street” – Y&R, New York, USA
  26. Carinho de Verdade “The World’s Biggest Hug” – Monumenta, Brasilia, Brazil
  27. Overturn Prop 8 “Devin & Glenn” – Saatchi & Saatchi, New York, USA
  28. Logitech Revue With Google TV Ivan Cobenk” – Goodby Silverstein & Partners, San Francisco, USA
  29. Allstate “Teen Driver” / “GPS” / “Douglas Fir” – Leo Burnett, Chicago, USA
  30. Bolthouse Farms “Baby Carrots” – Crispin Porter + Bogusky, Boulder, USA
  31. BGH Air Conditioners “Big Noses” – Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
  32. 4th Amendment Wear “Metallic Ink Undertones” – 4th Amendment Wear, Boulder, USA
  33. Nike “Republica Popular do Corinthians” – F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
  34. IBM “Watson” – Ogilvy & Mather, New York, USA
  35. Google – Chrome Browser “Chrome Speed Tests” – BBH & Google Creative Labs, New York, USA
  36. Volkswagen – Fun Theory “Speed Camera Lottery” – DDB, Stockholm, Sweden
  37. Drive Dry “They’d Love To Meet You” – Fox P2, Capetown, South Africa
  38. Johnny Cash – American IV “The Johnny Cash Project” – Chris Milk & @radical.media, USA
  39. Chrysler – Chrysler 200 “Born In Fire” – Wieden + Kennedy, Portland, USA
  40. Bing / Jay-Z “Decode Jay-Z With Bing” – Droga5, New York, USA

1 commento:

gio ha detto...

i miei preferiti sono “Ivan Cobenk” "slo mo" e "born in fire". Il più innovativo penso sia "pay with a tweet".

Alla fine penso che vincerà uno tra "the force" e "ashton"