TOYOTA PRIUS. IPHONE APP INTERACTIVE BILLBOARD

Per lanciare l'applicazione iPhone per la nuova Toyota Prius, Saatchi L.A. ha creato questo sistema che consente alle persone di disegnare con l'iPhone sul tabellone luminoso Reuters in Times Square.
http://www.facebook.com/prius or http://pressroom.toyota.com/.

Agency:Saatchi & Saatchi, LA
Client:Toyota
Executive Creative Director:Mike McKay
Creative Director:Scott Huebscher
Associate Creative Director:Ricardo Yosy
Associate Creative Director:Chris Pierantozzi
Art Director:Ricardo Yosy
Art Director:Chris Pierantozzi
Copywriter:Jeff Nieberding
Senior Producer:Jorge Acosta
Director of Integrated Production/Multimedia:Tania LeSieur
Interactive Media Director:Clifton Atkinson
Interactive Media Planner:May Lee
Iphone App Production:Appssavvy
Media Partner:Reuters
Development Partner:Bad Assembly
Video Production:DAMPstudio
Creative Director:David Morett
Photography:David Morett
Video:Daniel Phillips
Editing:Daniel Phillips
Music:Alan Kligert AKA Mirski

HONOR ANGUS UGC

Il 24 settembre, sui 13 cartelli digitali di MacDonald a Kansas City hanno girato oltre 2000 headlines di due parole scritte dal pubblico per il nuovo Angus Third Pounders. Le heads, insieme alle quali apparivano anche i nomi degli autori, erano state scelte tra le 5000 inviate nei giorni precedenti al sito www.honorangus.com. Praticamente ci sono dentro tutti i possibili giochi linguistici e combinazioni tra parole e visual. Quindi qui sotto non ci vorrebbe il nome di un copywriter, ma ce ne vorrebbero duemila.

Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Marie Goodwin
Copywriter: Chris Corley
Interactive Creative Director: Anthony Magliano
Interactive Art Director/Programmer: Travis Beckham
Interactive Copywriter: Aaron Weidner
Web Programmer: Shawn Hill

MC DONALD AT PICCADILLY

Mettersi in posa. Scattare. Postare su flickr. Un'idea semplice e divertente che è ambient, guerrilla, viral, integrated. Del resto, quando sei a Piccadilly cos'altro hai da fare che farti fare una foto?

IDEE FUORI

Cinque idee diverse di outdoor. Non so quali siano state effettivamente realizzate e non siano dei falsi, ma sono interessanti perchè giocano con il fuori e il dentro, la cornice e il quadro, il sotto e il sopra.

Child abuse

Advertising Agency: JWT, Melbourne, Australia

Mercedes

Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany

Stop stoning. Igfm board

Advertising Agency: Leo Burnett, Frankfurt, Germany

Fiji travel

Advertising Agency: TBWA\OSLO, Oslo, Norway

Ikea

Advertising Agency: 1861 United, Milan, Italy

WWF BRAZIL. COINS

Ecco un modo creativo di aumentare le donazioni. Da DDB Brasil per il WWF.






Titlle: Coins
Agency: DDB BRASIL
Production: DONATION
Client: WWF Brasil
Creatives directors: Rodolfo Sampaio, Julio Andery, Marcelo Reis, Guilherme Jahara, Sérgio Valente
Art Director: Daniel Chagas Martins
Copy writer: Rodrigo Mendonça
Ilustration: Samyr Souen
Art-buyer: Clariana Regiani da Costa
Accont: Ana Paula Grassmann, Daniel Mariotto, Tania Maria Goes Pena, Ana Carla Maciel
Planning: Phillippe Bertrand
Media: Fabricio Andrade, Fabiana Manfredi, Flavia Jacobasso
client: Heloisa Helena de Oliveira

THINGS WE DO FOR LOVE

A guy has found an original way to declare his love, in Old Street, London. Priceless.

INTERACTIVE JUMBLI BILLBOARD - TIMES SQUARE

Clear Channel Spectacolor has launched an electronic billboards that's fully interactive 24 hours a day. It now looks down on Times Square's heavily trafficked Broadway ticket booth, beckoning queued-up customers to play the SMS-activiated game, Jumbli. From Advertising Age.
Jumbli is an interactive text messaging game that pits players from all over the country against each other. Users can play on a screen directly through a Facebook application! The object of the game is to make the highest scoring word using the letters on the board in the fastest amount of time.

HEAR THEIR SECRETS

A billboard to promote the HBO series “Big Love” in Los Angeles has jacks for headphones, so passers-by can hear its messages.



To promote the new season of "Big Love," a drama about a polygamous family in Utah, HBO is installing billboards in New York and Los Angeles that feature headphone jacks that allow passers-by to plug in and listen to people confess secrets.
The campaign, by BBDO New York and other shops, is based around the tagline, "Everyone Has Something to Hide," and also includes a microsite and performing street teams in major cities.

http://www.nytimes.com/2009/01/06/business/media/06adco.html?_r=2&ref=media

SPEAKING BILLBOARD

'Big in Japan' is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. These billboards are equipped with motion detectors and speakers. As people went by they set off craze Japanese fans, cheering and taking pictures of them.



Agency: Le Bureau, Stockholm

RUBBISH BUS STOP

In order to discourage people from littering the streets of Auckland, Colenso BBDO shows people how much rubbish is dropped around a single bus shelter in one week. The effect is impressive.

HAPPY HOLYDAYS

Una nuova idea per una vecchia tecnologia.