THE KIDS YOU KILL NEVER LEAVE YOU

Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down Colenso BBDO, Auckland created a campaign that would get people thinking about how it would feel to kill a child. To launch the campaign they plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign we placed a sticker over the girl revealing the line, "The kids you kill never leave you".

Agency: Colenso BBDO, Auckland

via ScaryIdeas

RUBBISH BUS STOP

In order to discourage people from littering the streets of Auckland, Colenso BBDO shows people how much rubbish is dropped around a single bus shelter in one week. The effect is impressive.