DIFFERENT DRIVERS

Due filmati recentissimi sul tema del drink&drive. Iniziano allo stesso modo, finiscono in modo drammaticamente diverso. Qual è il più bello? Quale il più efficace?



Advertising Agency: Saatchi&Saatchi, Bucharest, Romania
Creative Directors: Jorg Riommi, Daniela Nedelschi
Copywriter: Irina Codreanu
Art Director: Alexandra Toma
Director: Lawrence Jacomelli



Client: Heineken
Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Joe Staples
Copywriter: Ian Fairbrother
Art Director: Jimm Lasser, Max Erdenberger
Agency Executive Producer: Ben Grylewicz
Agency Producer: Hayley Goggin
Production Company: Epoch Films
Director: Stacy Wall
Executive Producer: Mindy Goldberg, Doug Halbert, Charlie Cocuzza
Editorial Company: Joint Editorial
Editor: Tommy Harden
Post Production: The Whitehouse
Audio Post: Lime Studios
Mixer: Loren Silber
Music: Agoraphone
Music Artist: Biz Markie
Song: Just A Friend

PASSIONE MORTALE

Come motociclista, non può lasciarmi indifferente la strage che in Italia avviene ogni weekend. Le moto sono il 4% del traffico e i morti in moto sono il 40% dei morti in strada. Tutti i miei amici motociclisti hanno avuto incidenti, me compreso. Alcuni ci sono rimasti. Tra i responsabili viene considerata la pubblicità con l'enfasi sulla potenza, la competizione, il rischio, come dice un articolo di Repubblica di oggi. Avere Valentino Rossi ci costa una decina di morti ogni domenica.

JUNGSTIL. BETTER SHOP ONLINE

Un viral molto splatter per Jungstil.

THE KIDS YOU KILL NEVER LEAVE YOU

Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down Colenso BBDO, Auckland created a campaign that would get people thinking about how it would feel to kill a child. To launch the campaign they plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign we placed a sticker over the girl revealing the line, "The kids you kill never leave you".

Agency: Colenso BBDO, Auckland

via ScaryIdeas

DESTROYING A SITE

http://www.therepublik.net/DestroyOurOldSite/

A creative way to involve the audience in the launch af a new website: North Carolina shop, The Republik, has invited all of us to destroy their website via a variety of heavy artillery.

Once you successfully shoot down the old site the newest version automatically appears.