BACKLOT

Mentre 'backstage' l'ho sentita mille volte, e tradurrei 'dietro le quinte', 'backlot' mi è nuova. Lot significa set cinematografico, quindi ancora non so come tradurrei. Dietro lo schermo? Certo che questo spot per Virgin Media fa venire voglia di andare a vedere cosa c'è davvero, dietro lo schermo.



Client: Virgin Media
Agency: RKCR/Y&R
Executive Creative Director: Mark Roalfe
Copywriter: Gethin Stout
Agency Producer: Sally Pritchett
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
Art Director: Richard Bridgland
Director of Photography: Patrick Duroux
Post Production: The Mill
Editorial Company: Work
Editor: Rich Orrick

DIFFERENT DRIVERS

Due filmati recentissimi sul tema del drink&drive. Iniziano allo stesso modo, finiscono in modo drammaticamente diverso. Qual è il più bello? Quale il più efficace?



Advertising Agency: Saatchi&Saatchi, Bucharest, Romania
Creative Directors: Jorg Riommi, Daniela Nedelschi
Copywriter: Irina Codreanu
Art Director: Alexandra Toma
Director: Lawrence Jacomelli



Client: Heineken
Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Joe Staples
Copywriter: Ian Fairbrother
Art Director: Jimm Lasser, Max Erdenberger
Agency Executive Producer: Ben Grylewicz
Agency Producer: Hayley Goggin
Production Company: Epoch Films
Director: Stacy Wall
Executive Producer: Mindy Goldberg, Doug Halbert, Charlie Cocuzza
Editorial Company: Joint Editorial
Editor: Tommy Harden
Post Production: The Whitehouse
Audio Post: Lime Studios
Mixer: Loren Silber
Music: Agoraphone
Music Artist: Biz Markie
Song: Just A Friend

SUMMER SNOW

Il filmato perfetto per oggi è questo.



Title "Summer Breeze"
Agency TAXI Canada
City Toronto
Advertiser Canadian Tire Corp
Country of Production Canada
Tagline For days like today.

VULNERABLE PEOPLE

"Uncovered," IS an outdoor display by Taxi for Blue Shield of California that features 40 statues showing human in "vulnerable positions." The broader idea is to symbolize the 6.7 million Californians who have no health coverage.