INTERACTIVE JUMBLI BILLBOARD - TIMES SQUARE

Clear Channel Spectacolor has launched an electronic billboards that's fully interactive 24 hours a day. It now looks down on Times Square's heavily trafficked Broadway ticket booth, beckoning queued-up customers to play the SMS-activiated game, Jumbli. From Advertising Age.
Jumbli is an interactive text messaging game that pits players from all over the country against each other. Users can play on a screen directly through a Facebook application! The object of the game is to make the highest scoring word using the letters on the board in the fastest amount of time.