giovedì 5 febbraio 2009

MINI CABRIO. CAR WASH

To prove how ALWAYS OPEN the new MINI CABRIO and its drivers really are, four brave cabrio addicts was asked to take part in a little experiment, one which would put them and the MINI CABRIO to the ultimate test. Watch as the four ALWAYS OPEN addicts go bravely, where no man has gone before by doing a full cycle through a car wash in the new MINI CABRIO, with the top down.
Music: Ciaikowskji, Flowers Valzer, From The Nutcracker

Site Miniunited

mercoledì 4 febbraio 2009

ARNET. HOW TO CREATE A COMMERCIAL.

Arnet strikes again. After the awarded campaign Todo per un pelo, the agency Santo, Buenos Aires, created this commercial that teaches how to create an effective commercial.



Client Telecom
Product Arnet
Agency Santo
Title 1 Millon de Clients!!!
Exec. Creative Directors Maximiliano Anselmo, Sebastián Wilhelm
Creative Director Matías Ballada
Head agency producer José Bustos
Producer for agency Marcelo Kelez
Account executives Luciano Landajo, Willy Cicciari
Edition Adrián Fernandez
Post-production Che Revolution Post
Audio Pomeranec Música & Sonido

martedì 3 febbraio 2009

WHO HAS WON THE SUPERBOWL? THE HERBERT BROTHERS

Trionfo dei dilettanti, sconfitta delle agenzie? Secondo un sondaggio di USA Today lo spot che gli spettatori hanno preferito è questo. E lo hanno realizzato, con 2000 dollari, i fratelli Herbert, che avevano vinto anche la gara creativa indetta da Doritos qualche mese fa. Un milione di dollari che si porteranno a casa, e che investiranno per diventare filmakers. Dopodichè, magari non vinceranno più nulla. Leggi la storia su Adage.

lunedì 2 febbraio 2009

INTERACTIVE JUMBLI BILLBOARD - TIMES SQUARE

Clear Channel Spectacolor has launched an electronic billboards that's fully interactive 24 hours a day. It now looks down on Times Square's heavily trafficked Broadway ticket booth, beckoning queued-up customers to play the SMS-activiated game, Jumbli. From Advertising Age.
Jumbli is an interactive text messaging game that pits players from all over the country against each other. Users can play on a screen directly through a Facebook application! The object of the game is to make the highest scoring word using the letters on the board in the fastest amount of time.

SUPERBOWL COMMERCIAL 2009 - PEPSI FOREVER YOUNG

Bob Dylan for the first time starring a commercial.


Client: Pepsi (Refresh Anthem)

Agency: TBWA\Chiat\Day Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig, Joe Shands
Art Director: Bill Hornstein
Copywriters: Brett Craig, Anthony DeCarolis, Eric Fahrenkopf
Production: MJZ
Director: Dante Ariola

SUPERBOWL 2009 ADS - COKE

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