TOYOTA PRIUS. IPHONE APP INTERACTIVE BILLBOARD

Per lanciare l'applicazione iPhone per la nuova Toyota Prius, Saatchi L.A. ha creato questo sistema che consente alle persone di disegnare con l'iPhone sul tabellone luminoso Reuters in Times Square.
http://www.facebook.com/prius or http://pressroom.toyota.com/.

Agency:Saatchi & Saatchi, LA
Client:Toyota
Executive Creative Director:Mike McKay
Creative Director:Scott Huebscher
Associate Creative Director:Ricardo Yosy
Associate Creative Director:Chris Pierantozzi
Art Director:Ricardo Yosy
Art Director:Chris Pierantozzi
Copywriter:Jeff Nieberding
Senior Producer:Jorge Acosta
Director of Integrated Production/Multimedia:Tania LeSieur
Interactive Media Director:Clifton Atkinson
Interactive Media Planner:May Lee
Iphone App Production:Appssavvy
Media Partner:Reuters
Development Partner:Bad Assembly
Video Production:DAMPstudio
Creative Director:David Morett
Photography:David Morett
Video:Daniel Phillips
Editing:Daniel Phillips
Music:Alan Kligert AKA Mirski