giovedì 14 giugno 2012


Da 25 anni Leo Burnett raccoglie in un reel le sue Cannes Predictions, spesso azzeccate. Qui ho inserito i casi - di tutte le categorie - che non sono nell'elenco del Gunn report. Via

01. Nike – Jordan “The Explosive Game” Wieden + Kennedy, New York, USA
02. Carlsberg “Bikers” Duval Guilaume, Brussels, Belgium
03. Sony — Playstation 3 “Michael” Deutsch, Los Angeles, USA
04. Canal+ “The Bear” BETC Euro RSCG, Paris, France
05. DirecTV “Cable Effects” Grey, New York, USA
06. Coca-Cola “Polar Bowl” Wieden + Kennedy, Portland, USA
07. Barnardo’s “Life Story” BBH, London, UK
08. P&G “Best Job — Olympics” Wieden + Kennedy, Portland, USA
09. Greenpeace “Oil On Canvas” Publicis Mojo, Auckland, New Zealand
10. Austria Solar “Solar Annual Report” Serviceplan, Munich, Germany
11. Mercedes-Benz “Invisible Car” Jung von Matt, Hamburg, Germany
12. Google “Google Wallet” RGA, New York, USA
13. LG — OLED TV “The Thief” Y&R, Amsterdam, Netherlands
14. Nike “Addiction” / ”Before & After” F/Nazca Saatchi & Saatchi, Brazil
15. Nike “My Time Is Now” Wieden + Kennedy, London, UK
16. Carling Black Label “Be the Coach” Ogilvy, Cape Town, South Africa
17. K-Swiss “MFCEO” 72andSunny, Los Angeles, USA
18. 7-Eleven — Slurpee “BYO Cup Day” Leo Burnett, Melbourne, Australia
19. Ubisoft – Just Dance 3 “Autodance” CP+B, Gothenburg, Sweden
20. BGH “Dads With Briefs” Del Campo Nazca Saatchi & Saatchi, Buenos Aries, Argentina
21. Doritos “Dip Desperado” AMV BBDO, London, UK
22. ESPN “Shake On It” Wieden + Kennedy, New York, USA
23. Google & OK Go “All Is Not Lost” Hakuhodo, Tokyo, Japan
24. The Village Voice “New York Types” Leo Burnett, New York, USA
25. Target “Little Marina” Mother, New York, USA
26. Organ Donor Foundation “Leila” Lowe Bull, Cape Town, South Africa
27. Intel “Museum of Me” Projector, Tokyo, Japan
28. Little Monster “Take This Lollipop” Tool of N. America, Los Angeles, USA
29. The Guardian “Three Little Pigs” BBH, London, UK
30. Australian Census “Spotlight” Leo Burnett, Sydney, Australia
31. Canal “The Man Who Lived In a Film” Try Reklamebyra, Oslo, Norway
32. Audi “The Swan” BBH, London, UK
33. Google Chrome “Dear Sophie” BBH & Google Creative Lab, NYC, USA
34. UNA — ONLUS “Hate” JWT, Milan, Italy
35. United Colors of Benetton “UnHate” 72andSunny, Los Angeles, USA
36. Troy Library “Book Burning Party” Leo Burnett, Detroit, USA
37. Harvey Nichols “Walk of Shame” DDB, London, UK
38. American Express “Small Business Gets an Official Day” CP+B & Digitas, Boulder & NYC, USA
39. John Lewis “The Long Wait” Adam & Eve, London, UK
40. Chipotle “Back to the Start” Creative Artists Agency/Chipotle, USA

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