Bill Shannon is a self-taught conceptual dancer who uses his crutches to perform his incredible choreography around the world. The fluidity of his dance moves suggested the Saatchi creatives to call him for the VISAs flow campaign. In the TV ad not only does Bills choreography represent life flowing effortlessly but his flow and movement throughout the film turns a mundane shopping trip into something quite magical.
Agency: Saatchi & Saatchi London - Agency Producer: Andy Gulliman - Creative Director: Paul Silburn; Kate Stanners - Director: Joey Garfield - Production: Academy Productions - Producer: Lizie Gower - Post Production: The Mill - Editor: Russell Icke - Music: Wave Studios
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