TOP TEN BRAND VIDEO

Oltre a Embrace Life, di cui ho parlato nell'ultimo post, Youtube (almeno decondo Adfreak) ha nominato i Top Ten Brand Video del 2010. La classifica è interessante, anche se i meccanismi di viralizzazione su youtube non sono così lineari: sono spesso dipendenti da notorietà acquisita su altri media, curiosità, o spinte di altro genere. Old Spice, per esempio, è stato il caso dell'anno, perchè ha vinto a Cannes e ha avuto una risonanza enorme non solo negli States, ma ovunque. Da notare che anche il secondo, Nike Write The Future, è firmato da Wieden + Kennedy. Il terzo, DC Shoes, non l'avevo mai visto. Il quarto invece, Tippex, è la versione Youtube del Subservient Chicken. Da segnalare il numero 8, un caso di crowdsourcing classico, Doritos. Anche uno spot fatto da creativi dilettanti può guadagnarsi qualche milione di views.

OLD SPICE, 24 mln views


NIKE, WRITE THE FUTURE, 21 mln

Nike Write The Future from Wieden + Kennedy London on Vimeo.


DC SHOES, KEN BLOCK GIMKANA, 19 mln


TIPPEX, SHOOT A BEAR, 13 mln


GILLETTE, ROGER FEDERER TRICK, 7,7 mln


TOYOTA, SWAGGER WAGON, 7.6 mln


ETRADE BABY, 6.5 mln


DORITOS, HOUSE RULES, 6,4 mln


GEICO, PIGGY, 6.2 mln


ADIDAS, STAR WARS CANTINA, 4,7 mln










http://adweek.blogs.com/adfreak/2010/12/youtube-names-top-10-brand-videos-of-2010.html

ADIDAS SAMSUNG

Last sunday the Nike 10k run took place all over the world. Is this the Adidas-Samsung answer?

BECKHAM POPS IN

David Beckham unexpectedly stops by a soccer club and hands out gear from Dick's Sporting Goods.

Teaser


Video here
Agency: 180LA
AD: Erwin Federizo
CW: Tom Hamling
CD: Joel Rodriguez
ECD: William Gelner
Producer: Kate Morrison
Production Company: @radical.media
Director: Dave Meyers
DP: Joe Mead
EP(s): Frank Scherma, Donna Portaro
Post/Effects: Ring of Fire
Editorial: 89 Edit
Editor: Chris Davis
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith
Telecine: Co3
Colorist: Stefan Sonnenfeld
Sound Design: Lime
Sound Designer: Rohan Young

Music: Beacon Street Music

Boys and girls learn to bend it like Beckham from the man himself.

08 - 08 - 2008, 8,08 PM

'To host the Olympic Games is a century-old dream of the Chinese nation and the shared aspiration of all the Chinese people', said President Hu Jintao here on Friday. The people of Tibet, the dissidents, the jailed and tortured don't agree. But today, august 8th 2008, Bejing time 8,08 pm, the China Olympic Games start.
Impossible is nothing.

Client: adidas
Title: Countdown
Agency: TBWA\\Shanghai
Production Company: Stink, London
Director: Ne-O
Agency: TBWA\\Shanghai
Director: Ne-o
Exec. Creative Director: Yang Yeo
Creative Director: Elvis Chau
Production Company: Stink, London
Agency producer: Diana Chew
Executive producer: Daniel Bergmann
Producer: Juliet Naylor
DOP: Mattias Montero
Post Production Supervisor: Diego Vasquez-Lozano

WINNING IN CANNES, LOSING IN CHINA

The big question, once again: creativity or business? Awards or money? And more: client's needs or human rights? The Wall Street Journal tells the case of TBWA that, for entering a campaign about the human rights in China, is at risk of losing clients and opportunities. 'In recent weeks, Omnicom Group Inc.'s TBWA Worldwide has been working on both sides of China's global image. On behalf of sportswear maker Adidas AG, TBWA's Beijing office has been running a campaign focused on Chinese pride, showing Chinese athletes supported by throngs of fans.

At the same time, the agency's Paris office was working on another ad campaign on behalf of Amnesty International that showed Chinese athletes being tortured by Chinese authorities. In one of the print ads, a person has been attached to a target normally used in the shooting competition at the Games. At the bottom, it says, "After the Olympic Games, the fight for human rights must go on."

The ad won a bronze in Cannes, but now the agency is under attack in China.

This is not the first case, neither the last one. In Europe, WPP Group PLC's Ogilvy & Mather Worldwide agency works on antismoking campaigns for the Cancer Research UK charity and does marketing for British American Tobacco PLC, one of the world's largest cigarette companies. It also creates ads for energy giant BP PLC and environmental group WWF, which wants to cut oil use.

MASS SHIRT SWAPPING IN AMSTERDAM

From 101 great goals: The typical method of promoting the new (overpriced) strip is to have the club’s star player model the new clobber, plastering the posters all over the place for maximum exposure.But Ajax have shown that they can think out of the box for their official new kit launch, releasing a brilliant advert to showcase their new threads. Filmed live, Ajax chose to release their kit in the Leidseplein in Amsterdam earlier this week, using real people as a marketing tool.
At midday a referee ran into the middle of the Leidseplein and blew his whistle. Suddenly, around 200 men descended onto the official, all wearing the new Ajax strip, simulating a mixture of goal celebrations and reactions to the full time whistle. The innocent onlookers, who were initially startled by the events, slowly cottoned on to what was happening, with the 200 men offering to swap their shirts with the crowd.

EURO 2008. ADIDAS DREAM BIG

Ad Kaká, Messi, Gerrard and Beckham met local football teams in Andorra, San Marino and the Isles of Scilly for the new adidas campaign, a film project called "Dream Big". http://www.adidas.com/campaigns/verticalsfootball08/content/football.asp?adidas_cc=it§ion=

GIANTS AT ZURICH TRAIN STATION

There's a giant huddle in the hall of Zurich Train Station. The 18 mts soccer players has been created by TBWA Germany for Adidas.







Client: Adidas
Agency: TBWA, Germany (180, TBWA)
Executive Creative Director: Stefan Schmidt
Creative Director: Markus Ewertz
Creative: Erik Gonan,
Hendrik Schweder
Production: Katrin Dettmann

NUEVA PELOTA NUEVAS FANTASIAS

Adidas in Argentina is launching some virals on youtube: new tricks in playing soccer. http://www.youtube.com/nuevasfantasias
Nice altough too similar to jogabonito nike.







Advertised brand: Adidas TEAMGEIST AFA Ball - Official Argentina 2008
Advert title(s): The Tightrope walking
Advertising Agency:
Savaglio/TBWA Buenos Aires
Creative Director: Angel Castiglia / Gabriel Mahler
Art Director: Gabriel Mahler / Marcelo Scatamacchia
Copywriter: Angel Castiglia /Emilio Pastore
Prodution Company: BUS
Director: Santiago Winner

LE OLIMPIADI SONO POSSIBILI. IMPOSSIBLE IS NOTHING

Mentre i cinesi mazzolano i tibetani e qualcuno chiede agli atleti di boicottare le olimpiadi, i marchi globali pensano alla loro immagine. Impossible is nothing.

PER MIRCO CHE STUDIA I MOBS

Questa mi era sfuggita, e va nella categoria 'mob', anche se del tutto particolare. Mi ricorda Playstation Get on board, ma un po' più faticoso.