HUMAN PENGUINS

Task
Inspire people to help fight climate change by turning down their heating and using body warmth instead.
Tought
Do as penguins do.
Solutions
Some naturists, an indoor ski centre and a lot of favours.
Result
Within just a few days of launch, a staggering 63% of Green Thing subscribers had forwarded the film to a friend who also opened it, whilst it simultaneously amassed hundreds of thousands of views across sites including You Tube, MetaCafe and Yahoo! with no seeding budget, making it far and away Green Thing's most successful piece of content to date.

GIANTS AT ZURICH TRAIN STATION

There's a giant huddle in the hall of Zurich Train Station. The 18 mts soccer players has been created by TBWA Germany for Adidas.







Client: Adidas
Agency: TBWA, Germany (180, TBWA)
Executive Creative Director: Stefan Schmidt
Creative Director: Markus Ewertz
Creative: Erik Gonan,
Hendrik Schweder
Production: Katrin Dettmann