AMNESTY INTERNATIONAL. WHAT CAN I DO?

Client: Amnesty International
Agency: Mother, London
Producer: Ed Sayer,
Lucy Gossage
Production Company: Academy Films
Director: Kim Gehrig
Director of Photography: Mattias Montero
Post Production.VFX Company: Smoke & Mirrors,
Rushes/Framestore
Flame Artist: Marios Theodosi
Editorial Company: Final Cut
Editor: Joe Guest
Audio Post: Factory
Mixer: Ben Firth
Music Artist: Michael Stipe
Song: Until the Day is Done

WINNING IN CANNES, LOSING IN CHINA

The big question, once again: creativity or business? Awards or money? And more: client's needs or human rights? The Wall Street Journal tells the case of TBWA that, for entering a campaign about the human rights in China, is at risk of losing clients and opportunities. 'In recent weeks, Omnicom Group Inc.'s TBWA Worldwide has been working on both sides of China's global image. On behalf of sportswear maker Adidas AG, TBWA's Beijing office has been running a campaign focused on Chinese pride, showing Chinese athletes supported by throngs of fans.

At the same time, the agency's Paris office was working on another ad campaign on behalf of Amnesty International that showed Chinese athletes being tortured by Chinese authorities. In one of the print ads, a person has been attached to a target normally used in the shooting competition at the Games. At the bottom, it says, "After the Olympic Games, the fight for human rights must go on."

The ad won a bronze in Cannes, but now the agency is under attack in China.

This is not the first case, neither the last one. In Europe, WPP Group PLC's Ogilvy & Mather Worldwide agency works on antismoking campaigns for the Cancer Research UK charity and does marketing for British American Tobacco PLC, one of the world's largest cigarette companies. It also creates ads for energy giant BP PLC and environmental group WWF, which wants to cut oil use.

BURMA. THE REAL DISASTER

'In the wake of the devastating Cyclone Nargis that hit Burma on 2 May, more than one million people are homeless, up to 128,000 killed.
This natural disaster was turned into a man-made catastrophe by Burma's brutal regime. They blocked international aid and left thousands without food, shelter or medicine. The real disaster in Burma is the government.
Burma is ruled by one of the most brutal dictatorships in the world. It ruthlessly persecutes, imprisons and tortures human rights and democracy activists. Thousands of men, women and children are used as slave labour.
Please help us bring human rights and democracy to Burma. Go to http://www.burmacampaign.org.uk'



The Real Disaster
Client
Johnny Chatterton and Anna Roberts, Burma Campaign UK
Creative agency
Ogilvy
Director/editor
Richard Barnett and Layla Atkinson @ Trunk Design
Writer
Alun Howell
Art director
Vijay Sawant