BEWARE THE RUSSIAN DOLLS

Ci sono due film molto belli di Amnesty in circolazione in questi giorni. Bellissimo visivamente quello della cera, ma più incisivo concettualmente Russian Dolls: We must not let Russia's charm hide its atrocities.

Cera


Advertising Agency: TBWA\ Paris, France

Matrioska

Agency : La Chose, Paris

A proposito di Russian Dolls, mi ricordo di uno splendido film Smirnoff del 2006, oro a Cannes. Agenzia JWT

YOUNG LIONS

Felicità e plauso generale perchè i Giovani Leoni italiani vincono un cyber a Cannes, per scoprire il giorno dopo che l'idea è uguale uguale a una uscita un anno prima. Qui ci sono i due banner. Riuscite a vedere le differenze?
Devo dire che d'acchito ho pensato male. Poi ho letto una risposta di Antonio di Battista, uno dei due autori, sul blog Ted Disbanded:

Il banner turco sulla libertà di parola mi ha letteralmente sbalordito, è davvero molto simile. Ma ti rassicuro Ted, puoi mettere sul fuoco la mano con tutto il braccio, perchè nè io nè Massimiliano la conoscevamo. Come ben sai, abbiamo lavorato con pochissimo tempo e una pressione di 40 atmosfere. Per questo avevamo voglia di fare tutto, tranne che di perdere tempo a cercare e copiare il banner di qualcun'altro.

Siccome mi è capitato decine di volte di fare qualcosa che poi ho visto già realizzato, mi sento di credere a questa spiegazione. E mi sento anche meglio.

Qui il cyber vicente.
http://www.timeforclimatejustice.org/
Antonio di Battista - Copywriter, Saatchi & Saatchi
Massimiliano Bibbo - Art Director, Leo Burnett


Qui quello del 2007.

AMNESTY INTERNATIONAL. WHAT CAN I DO?

Client: Amnesty International
Agency: Mother, London
Producer: Ed Sayer,
Lucy Gossage
Production Company: Academy Films
Director: Kim Gehrig
Director of Photography: Mattias Montero
Post Production.VFX Company: Smoke & Mirrors,
Rushes/Framestore
Flame Artist: Marios Theodosi
Editorial Company: Final Cut
Editor: Joe Guest
Audio Post: Factory
Mixer: Ben Firth
Music Artist: Michael Stipe
Song: Until the Day is Done

OLYMPIC TORTURE

The Olympic Games haven't even started, and I'm already bored seeing ads about torture, killing, human rights and so on. In every blog I'm finding the same stuff. Ok, it's a big problem. But my impression is that advertising agencies and creative people are using this as an excuse to gain visibility and awards. This particular ad for Amnesty International is an old joke, seen hundreds of times in strips, gags and tv shows. Please, stop torturing us with this torturing ads.



Advertising Agency: DDB, Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Jorge Rodriguez & Nacho Forner
Copywriters: Kanak Mehra & Gabor Ferenczy
Illustrators: Benjamin Toth & Dora Katona
Account: Magdolna Rekasi & Andre Musalf

WINNING IN CANNES, LOSING IN CHINA

The big question, once again: creativity or business? Awards or money? And more: client's needs or human rights? The Wall Street Journal tells the case of TBWA that, for entering a campaign about the human rights in China, is at risk of losing clients and opportunities. 'In recent weeks, Omnicom Group Inc.'s TBWA Worldwide has been working on both sides of China's global image. On behalf of sportswear maker Adidas AG, TBWA's Beijing office has been running a campaign focused on Chinese pride, showing Chinese athletes supported by throngs of fans.

At the same time, the agency's Paris office was working on another ad campaign on behalf of Amnesty International that showed Chinese athletes being tortured by Chinese authorities. In one of the print ads, a person has been attached to a target normally used in the shooting competition at the Games. At the bottom, it says, "After the Olympic Games, the fight for human rights must go on."

The ad won a bronze in Cannes, but now the agency is under attack in China.

This is not the first case, neither the last one. In Europe, WPP Group PLC's Ogilvy & Mather Worldwide agency works on antismoking campaigns for the Cancer Research UK charity and does marketing for British American Tobacco PLC, one of the world's largest cigarette companies. It also creates ads for energy giant BP PLC and environmental group WWF, which wants to cut oil use.

WATER TORTURE