PERCHE' OBAMA AMA LA FIAT?

A dire la verità, non l'ho capito. Ma qualche giorno fa Fiat ha vinto un bel premio per la creatività a New York, con il progetto 'eco-drive', curato da AQKA per l'aspetto interattivo, cioè sito e comunicazione. Non male. In Italia se n'è accorto qualcuno?
Il sito è qui.

Fiat's new ecoDrive technology is the world's first in-car USB device that allows drivers to see how much CO2 their driving produces and then shows them how to reduce their emissions.



The eco:Drive campaign was developed at AKQA, London, by chief creative officer James Hilton, group creative director Nick Turner, associate creative director Chris Williams, senior designer Richard Baxter, creative development team Rick Williams, Harald Krefting and James Hay, technical architects Neville Kuyt and Adam Creeger.

BEST OF YEAR: HALO 3 WINS AT ADC NY AND ANDY

My readers know that Halo 3 is one of my favourite campaigns of the last year, not only for the TV commercial, but for the integrated approach and the excellence of each piece of work. So I'm happy to know that John 117 is winning his battle.

ADC NEW YORK
Microsoft XBOX Halo 3 integrated campaign from Mcann San Francisco and AQKA Wins 5 Gold Cubes at the New York Art Director Club (See the release at http://www.adcglobal.org/adc/press/?id=45)for the Diorama, the Believe Commercial, the Webisode The Making of John 117, and Broadcast/Online Commercial Webisode Ammo, Enemy Weapon and Hunted, the Sound effects, the interactivity.

GRANDY
The night before, the Halo 3 campaign nabbed the Grandy at the Andy Awards presented at Skylight Studios in New York City. McCann/T.A.G. SF also snagged the Yahoo! Big Idea Chair for Halo 3. "It's getting increasingly difficult to believe that a stand-alone TV spot is going to have any real impact these days," said Mother London CD and founding partner Mark Waites, also serving as honorary chairman of the Andy Awards for this year.
http://www.andyawards.com/winners/index.php