Il 18 luglio è la prima celebrazione del Mandela Day a NY City. Tutti sono invitati a spendere 67 minuti del proprio tempo ad aiutare gli altri, in ricordo dei 67 anni spesi da Mandela nelal sua battaglia contro l'ingiustizia sociale. Ci sono manifesti nella città e questo video con celebrità e sconosciuti.
Altri media http://creativity-online.com/work/view?seed=03997716
My readers know that Halo 3 is one of my favourite campaigns of the last year, not only for the TV commercial, but for the integrated approach and the excellence of each piece of work. So I'm happy to know that John 117 is winning his battle.
ADC NEW YORK Microsoft XBOX Halo 3 integrated campaign from Mcann San Francisco and AQKA Wins 5 Gold Cubes at the New York Art Director Club (See the release at http://www.adcglobal.org/adc/press/?id=45)for the Diorama, the Believe Commercial, the Webisode The Making of John 117, and Broadcast/Online Commercial Webisode Ammo, Enemy Weapon and Hunted, the Sound effects, the interactivity.
GRANDY The night before, the Halo 3 campaign nabbed the Grandy at the Andy Awards presented at Skylight Studios in New York City. McCann/T.A.G. SF also snagged the Yahoo! Big Idea Chair for Halo 3. "It's getting increasingly difficult to believe that a stand-alone TV spot is going to have any real impact these days," said Mother London CD and founding partner Mark Waites, also serving as honorary chairman of the Andy Awards for this year. http://www.andyawards.com/winners/index.php
