XBOX HALO3 WINS THE GRAND CLIO

Grand Clio
Ammo
Enemy Weapon
Hunted
Microsoft Xbox Halo 3
McCann Worldgroup San Francisco & T.A.G., San Francisco
Product/Service

Full details at http://www.clioawards.com/winners/index.cfm?page=1&medium_id=1&award_id=1&search=0

CLIO AWARD PREDICTIONS

Just a month before the Cannes Lions, the Clio jury is at work to decide the best creative work of the year. Predictions:

TV: Halo 3 from MCCann San Francisco, Cadbury's "Gorilla" from Fallon, London; Skittles' "Touch" from TBWA\Chiat\Day, New York; Sony Bravia's "Play-doh," also from Fallon.

Innovative Media, Integrated Campaign: HBO's "Voyeur," from BBDO New York, which told the story of the residents of a New York City apartment building on the Web and during live outdoor screenings; Leo Burnett's "Earth Hour," which darkened Sydney, Australia, with a lights-out campaign to encourage energy conservation; and Crispin Porter + Bogusky's "WhopperFreakout" effort for Burger King, which captured consumers' candid reactions to the fake news that the fast-food chain had stopped selling its signature sandwich.

http://www.hbovoyeur.com/
http://www.earthhour.org/

HALO 3 WINNING STREAK CONTINUES

From Adweek: NEW YORK McCann Worldgroup and T.A.G. in San Francisco continued their winning streak last night, snagging best of show honors at The One Show for the "Believe" campaign on behalf of Microsoft's Halo 3. That prize follows the effort winning top honors at both the International Andy Awards and the Art Director Club Show last week.

"The 'Believe' campaign catapulted Halo 3 from an ordinary video game into a worldwide phenomenon due to its ability to build an emotional rapport with the audience," said Mary Warlick, CEO of The One Club. "The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer."

BEST OF YEAR: HALO 3 WINS AT ADC NY AND ANDY

My readers know that Halo 3 is one of my favourite campaigns of the last year, not only for the TV commercial, but for the integrated approach and the excellence of each piece of work. So I'm happy to know that John 117 is winning his battle.

ADC NEW YORK
Microsoft XBOX Halo 3 integrated campaign from Mcann San Francisco and AQKA Wins 5 Gold Cubes at the New York Art Director Club (See the release at http://www.adcglobal.org/adc/press/?id=45)for the Diorama, the Believe Commercial, the Webisode The Making of John 117, and Broadcast/Online Commercial Webisode Ammo, Enemy Weapon and Hunted, the Sound effects, the interactivity.

GRANDY
The night before, the Halo 3 campaign nabbed the Grandy at the Andy Awards presented at Skylight Studios in New York City. McCann/T.A.G. SF also snagged the Yahoo! Big Idea Chair for Halo 3. "It's getting increasingly difficult to believe that a stand-alone TV spot is going to have any real impact these days," said Mother London CD and founding partner Mark Waites, also serving as honorary chairman of the Andy Awards for this year.
http://www.andyawards.com/winners/index.php

L'ANNO CHE VERRA' - 1

Comincio io, con la creatività tv. Mentre l'anno scorso il progetto che mi aveva colpito di più era senz'altro Dove Evolution, perchè era una grande idea, in un filmato, con un'origine e un destino virali, il sostegno di Youtube e della rete, quest'anno non ho visto una cosa altrettanto forte e trasversale. Onslaught, sempre di Tim Piper, per Dove, è bello ma ha dentro vari problemi. Come commercial, mi piace moltissimo Play-doh per Sony Bravia. Non sono entusiasta del gorilla di Cadbury, vincente all'Epica, per la ragione che ho già detto nel blog, anche se devo ammettere che la prima volta che lo vedi stai con il fiato sospeso. Sembra che sia stato scaricato qualche milione di volte nei primi giorni da Yuotube. La regia, tra l'altro, è di Juan Cabral, lo stesso di Play-doh. Epuron, The wind è un capolavoro di poesia, Tipping Point per Guinness una produzione pazzesca, ma l'effetto domino è già parecchio sfruttato. Believe, per Halo 3, lo trovo poetico proprio per la fissità dei soldati, opposta alla travolgente azione dei videogames. E il preludio di Chopin, suonato da Pollini.