BEST CAMPAIGN IN THE WORLD - 2

Interactive campaigns

120 Burger King / Whopper Sacrifice
95 Doritos / Hotel 626
90 Jewish Council for Education and Research / The Great Schlep
75 Fiat / Eco:Drive
75 Nintendo Wii / Nintendo Wario Land Shake It!
45 The Dark Knight / Why So Serious?
45 Orange Pay As You Go / Orange Balloonacy
40 Youth Banking / Banner Concerts
40 Radiohead in Wowow / 12 Cams, Create Your Own Rainbow
35 Axe / 100 Girls
35 Environmental Defense Fund / Polar Bears
35 Islands of the Great Barrier Reef / Best Job in the World
30 Barnardo's / Break The Cycle
OOH
85 James Ready / James Ready-Share Our Billboard Campaign
40 HBO/Big Love / HBO Audio Mural Installations
35 Dunlop Safety Awareness Campaign / Melody Road Safety Awareness Campaign
30 WWF / Shark, Calf, Crocodile
30 Amnesty International / Eye Tracking
30 Financial Times / Global Downturn
25 The Zimbabwean Newspaper / Trillion Dollar Billboard
25 Green Works / Reverse Graffiti Project
20 Earth Hour / Monuments
20 Alka Seltzer / Bear, Paparazzi, Magician, Mafia, Prison
20 Ikea / Bookbeast
20 Greenpeace / Nuclear, GM Foods, Economic Crisis, Subway, Computer, Car Wash
20 In the Streets / Oasis Dig Out your Soul
20 Fiat / Panda, Walrus, Penguins
20 Ikea / Clothesbeast
20 The Zimbabwean Newspaper / Trillion Dollar Flyer
20 Ikea / Toybeast, Clothesbeast, Bookbeast
20 Fundraising to Support the War Victims of Georgia / Pair of Jeans, Dress, Car, Doll, Vest, Shoes, Sweater, Kindergarten, Sheet, Apartment

BEST OF YEAR: HALO 3 WINS AT ADC NY AND ANDY

My readers know that Halo 3 is one of my favourite campaigns of the last year, not only for the TV commercial, but for the integrated approach and the excellence of each piece of work. So I'm happy to know that John 117 is winning his battle.

ADC NEW YORK
Microsoft XBOX Halo 3 integrated campaign from Mcann San Francisco and AQKA Wins 5 Gold Cubes at the New York Art Director Club (See the release at http://www.adcglobal.org/adc/press/?id=45)for the Diorama, the Believe Commercial, the Webisode The Making of John 117, and Broadcast/Online Commercial Webisode Ammo, Enemy Weapon and Hunted, the Sound effects, the interactivity.

GRANDY
The night before, the Halo 3 campaign nabbed the Grandy at the Andy Awards presented at Skylight Studios in New York City. McCann/T.A.G. SF also snagged the Yahoo! Big Idea Chair for Halo 3. "It's getting increasingly difficult to believe that a stand-alone TV spot is going to have any real impact these days," said Mother London CD and founding partner Mark Waites, also serving as honorary chairman of the Andy Awards for this year.
http://www.andyawards.com/winners/index.php