MA A NATALE E' TUTTO BANALE?

John Lewis



Xbox

S.O.N. from WMcCann on Vimeo.


Aiuto. Stiamo entrando nella fase acuta della retorica televisiva natalizia. Orgia di Babbi Natale, slitte, renne, alberi. Un regalo speciale per chi fa qualcosa di non banale.

HALO 3 ODST

Halo 3 uscirà il 22 settembre con un nuovo titolo, Orbital Drop Shock Troopers. Questo è il trailer andato in onda il 7 settembre su Spike Tv. Regia Rupert Sanders, lo stesso di Believe. La musica è una cover di Light of Aidan - Lament.

GEAR OF WARS. LAST DAY

Client: Xbox 360
Agency: T.A.G.
Creative Director: Scott Duchon,
Geoff Edwards, John Patroulis
Art Director: Ben Wolan
Copywriter: Rick Herrera
Director: Joe Kosinski
VFX Company: Digital Domain
Music Artist: Devotchka, 'How It Ends'

And Fable II - Destiny


Client: Xbox 360
Agency: T.A.G.
Creative Director: Scott Duchon,
Geoff Edwards,
John Patroulis
Art Director: Rey Andrade
Copywriter: Joe Rose
Production Company: Furlined
Director: Mark Molloy

HALO 3 WINNING STREAK CONTINUES

From Adweek: NEW YORK McCann Worldgroup and T.A.G. in San Francisco continued their winning streak last night, snagging best of show honors at The One Show for the "Believe" campaign on behalf of Microsoft's Halo 3. That prize follows the effort winning top honors at both the International Andy Awards and the Art Director Club Show last week.

"The 'Believe' campaign catapulted Halo 3 from an ordinary video game into a worldwide phenomenon due to its ability to build an emotional rapport with the audience," said Mary Warlick, CEO of The One Club. "The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer."