martedì 27 gennaio 2009

HEAR THEIR SECRETS

A billboard to promote the HBO series “Big Love” in Los Angeles has jacks for headphones, so passers-by can hear its messages.



To promote the new season of "Big Love," a drama about a polygamous family in Utah, HBO is installing billboards in New York and Los Angeles that feature headphone jacks that allow passers-by to plug in and listen to people confess secrets.
The campaign, by BBDO New York and other shops, is based around the tagline, "Everyone Has Something to Hide," and also includes a microsite and performing street teams in major cities.

http://www.nytimes.com/2009/01/06/business/media/06adco.html?_r=2&ref=media

lunedì 26 gennaio 2009

L'IPOCRISIA DI FIAT



L'ultimo spot della Lancia (gruppo Fiat) è un tributo a Aung San Suu Kyi. Premio Nobel per la pace, è stata negli ultimi 12 anni in carcere in Myanmar per la sua attività di leader del National League for Democracy.
Ma la Fiat non aveva dovuto scusarsi con la Cina per lo spot con Richard Gere e il Tibet? E il suo portavoce Olivier Francois non aveva ripetuto che 'Il gruppo Fiat si dichiara neutrale rispetto a tutte le questioni ideologiche e politiche, e si scusa con la Cina e il popolo cinese'?
Allora, o la Fiat si tiene neutrale, e allora non usa un simbolo della lotta per i diritti civili come Aung San Suu Kyi, oppure si schiera, e allora non si scusa con il primo che fa la voce grossa.
Vedi articolo sul Wall Street Journal

INTERACTIVE AD: IMAGES WITH A SOUND.





Every image has a sound. DM9DDB Brazil for Saxsofunny Sound Production Company

Advertising Agency: DM9DDB Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Marcelo Reis, Guilherme Jahara
Art Director: Gustavo Victorino
Copywriter: Otavio Schiavon

venerdì 23 gennaio 2009

giovedì 22 gennaio 2009

FAKE MEDICINES



This is an advert from Pfizer in response to research which found one in 10 men in the UK purchase prescription-only medicines from unregulated sources such as internet sites, every year. It is estimated that between 50-90 per cent of medicines sold in this way have proven to be counterfeit which means they are taking a real gamble with health.
For more information visit www.realdanger.co.uk

Client: Pfizer
Agency: Langland
Creative Director: Andrew Spurgeon
Agency Producer: Nigel Foster
Production Company: Outsider
Director: Henry Littlechild
Director of Photography: Stuart Graham
Producer: Ben Roberts
Editorial Company: Final Cut
Editor: Joe Guest
Post Production: The Mill

mercoledì 21 gennaio 2009

THE IMPORTANCE OF AWARDS IN ADVERTISING.

Very, very trashy. By Award (Australian Writers and Art Directors Association).



Director/Writer: Jim Hosking - Production Company: Revolver, Sydney - Executive Producers: Michael Ritchie (Revolver), Shawn Lacy (Biscuit Filmworks USA), Colleen O'Donnell (Biscuit Filmworks USA) - Line Producer: Laure Stevens - Director of Photography: Mårten Tedin - Production Designer: Mark Benson - Stylist: Pamela Encardona - Editor: Mark Burnett, The Editors