USER GENERATED ADS. CRASH THE SUPERBOWL

Doritos ha deciso da qualche anno di tagliare le agenzie e far creare ai suoi consumatori gli spot da mandare al superbowl. Quest'anno ne sono arrivati centinaia, e questi sono i finalisti. Niente male, devo dire, anche in termini di realizzazione. C'è anche una sorprendente coerenza nella strategia creativa. I mei preferiti sono Free Doritos, Power of the crunch e Too delicious. Il vincitore sarà rivelato solo il giorno del Superbowl, cioè il 1 febbraio. E, se lo spot sarà il più gradito secondo l'AD Meter di USA TODAY, vincerà 1 milione di dollari.

Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. The winner won't be revealed, even to the finalists, until Super Bowl Sunday, when the spot appears on national TV. And if the ad tops USA TODAY'S annual Ad Meter, the creators also win $1 million.



They are:

1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA

NEW MEDIA: CAPPUCCINO

Internet-based travel provider Expedia in Germany had some great flight deals to Italy on offer and wanted to publicise them in a subtle and low-cost way.
There are few things more Italian than the cappuccino, so Expedia decided to target people drinking them in cafes. As a result of positive feedback, the Italy special will be repeated next year.

Agency: Serviceplan Munich/Hamburg, Germany.

SKITTLES. REFLECT THE RAINBOW

Client: Skittles
Agency: TBWAChiatDay New York
Executive Creative Director: Gerry Graf
Group Creative Director: Ian Reichenthal,
Scott Vitrone
Art Director: Craig Allen
Copywriter: Eric Kallman
Senior Agency Producer: Nathy Aviram
Production Company: MJZ
Director: Tom Kuntz
Producer: Scott Kaplan
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
VFX Company: The Mill
Flame Artist: Angus Kneale
Telecine: Company 3
Colorist: Tim Masick

BEST VIRALS 2008

Riprendo da Disruption la classifica stilata da Goviral la classifica dei 10 virali più visti in Italia. Tutti erano già stati inclusi in Creativityblab, tranne Extreme Street Football.

1. Wassup 2008


U.S. Election
Creative agency: Charles Stone III.
Average views / day: 306,416 - Total views: 6,189,125


2. SFW XXX Party Invitation


Diesel
Creative agency: The Viral Factory
Average views / day: 116,387 - Total views: 6,497,507

3. Kobe Bryant jumps over an Aston Martin


Nike
Average views / day: 37,681 - Total views: 8,553,382

4. Extreme Street Football


Electronic Arts
Creative agency: Wieden + Kennedy
Average views / day: 34,670 Total views: 10,400,565

5. Take it to the next level


Nike
Creative agency: 72andSunny
Average views / day: 28,029 - Total views: 5,937,406

6. Tiger Woods 09 – Walk on Water
Electronic Arts
Creative agency: Wieden + Kennedy
Average views / day: 26,568 - Total views: 2,550,394


7. Bean Counter
Apple Macintosh
Creative: TBWA/Media Arts Lab
Average views / day: 23,451 - Total views: 820,662


8. Samsung Omnia i900 Unboxing
Samsung
Creative agency: The Viral Factory
Average views / day: 21,465 Total views: 2,082,054


9. Fate – Leave Nothing
Nike
Creative agency: Wieden + Kennedy
Average views / day: 21,208 - Total views: 929,010


10. Adam and Eve

Central Beheer
Creative agency: DDB, Amsterdam
Average views / day: 12,072 - Total views: 2,136,497

COOL ADVERTISING FORMULA

Finally, the mathematic formula to create cool ads and stunning commercials. Awards guaranteed. The only problem is to understand it.



Agency: Ontario College of Art & Design.

FOOD STANDARDS AGENCY. DIARROHEA!

The Christmas gift that keeps on giving.
Avoid food poisoning this Christmas by following these simple steps.
http://www.eatwell.gov.uk



Agency: Farm
Creative Director: Owen Lee
Copywriter: Raymond Chan
Art Director: Simon Cenamor
Production Company: Coy
Director: Mark Denton

SUPERMERCADOS DISCO. HAPPY NEW YEAR

Everybody deserves a good start. Nice ad from Argentina.



Anunciante Supermercados Disco
País Argentina
Agencia 141 Yunes
Direccion General Creativa Silvio Freytes / Pablo Di Patrizio
Supervisor de Cuentas Carlos Mancini
Redacción Silvio Freytes, Pablo Di Patrizio
Equipo creativo Marcos Zabala, Valeria Graziano, Fernando Diez de los Ríos
Producción por la agencia Rodrigo Acosta
Dirección de cuentas Marcelo Maurizio
Compañía productora Prisma
Dirección Pablo Brusa
Sonido Estudios Multimedia
Banda musical Estudios Multimedia