FACELESS NOW HAS A FACE.

Somtimes, maybe always, teasers is better than campaign. It's the case of Faceless, a guerrilla that raised the interest of media for a week, now revealed in the site http://www.facelesspeople.com/. True character in a faceless word is the claim, for the new Lotus Evora. Nothing particularly brilliant in the site, apart from the car.

FACELESS

There's a mystery these days in London blogs and newspaper. These mysterious figures have been popping up at Harrods, Wimbledon, Henley.
Theories include the possibilities that they are performance artists or that they are at the centre of a viral marketing campaign for an as-yet unknown product of forthcoming horror film.
Whois says that http://www.facelesspeople.com/ is owned by Group Lotus Plc, Norwich, Norfolk United Kingdom. That's Group Lotus cars. Wonder what "True Character" will be revealed in 19 days.