DIFFERENT MEANING

Un incontro. Un impulso. Un silenzio. Un grido. Le parole e i loro diversi significati in questo film di Orange.



Advertising Agency: Publicis Conseil, France, Paris
Production Company: Wanda

ME, ME, ME

Che bello. Dopo una vita fatta di due sole parole, arriva qualcuno che ti lascia senza.



Client: Huggies
Title: Me Me Me
Agency: JWT, New York
Prodco: Hungry Man, New York/LA
Director: Bryan Buckley

READING THE STREET

Beautiful concept.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Art Director: Sven Klasen
Copywriters: Markus Steinkemper, Toni Selzer
Client Consultants: Marco Golbach/Dirk Spakowski/Bas Verdoorn

NEW WORDS: SIMPLEXITY AND FRENEMIES

Simplexity: Simplexity is an emerging theory that proposes a possible complementary relationship between complexity and simplicity. The term draws from General Systems Theory, Dialectics (philosophy) and Design. The term has been adapted in advertising, and marketing and other industries. http://en.wikipedia.org/wiki/Simplexity
A book by Jeffrey Kluger
http://brandautopsy.typepad.com/brandautopsy/2008/07/simplexity-jeff.html

Frenemies: friends, yet enemies. A book by Megan CraneWikipedia: Frenemy or frienemy is a portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. The latter can describe relationships involving:people; Politics and International Relationships; or
Commercial Relationships between Companies. http://en.wikipedia.org/wiki/Frenemy

BRANDTAGS. WHERE BRANDS TALK

A brand exists entirely in people's heads. This is the basic assumption behind this site, http://www.brandtags.net/browse.php. A huge list of brand you can click on and see what people think about. And you can also tag a brand with the first word or phrase that pops into your mind. The computer make a tag cloud of all the tags a brand receives.
The idea comes from Noah Brier, a strategist at Naked NYC.