Simplexity: Simplexity is an emerging theory that proposes a possible complementary relationship between complexity and simplicity. The term draws from General Systems Theory, Dialectics (philosophy) and Design. The term has been adapted in advertising, and marketing and other industries. http://en.wikipedia.org/wiki/Simplexity
A book by Jeffrey Kluger
http://brandautopsy.typepad.com/brandautopsy/2008/07/simplexity-jeff.html
Frenemies: friends, yet enemies. A book by Megan CraneWikipedia: Frenemy or frienemy is a portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. The latter can describe relationships involving:people; Politics and International Relationships; or
Commercial Relationships between Companies. http://en.wikipedia.org/wiki/Frenemy
