Toyota is running a guerrilla campaign in Italy for its upcoming iQ minicar. Using magnets stuck to the sides of parked cars along with leaflets hanging off the side-view mirrors, Toyota is highlighting just how small the new car will be. Coming in at just 2980mm long (that's less than ten feet), the iQ will be the shortest car on the market in Europe which has more than two seats. For perspective, the smart ForTwo is less than a foot shorter, and it can only seat two.
campaign is scheduled to end in early August and the car should go on sale in Europe in the beginning of next year.
the blog: http://www.blog.toyota-iq.it/
