TNT. ONE SECOND MOVIE

Questa è una delle classiche notizie che fanno il giro del mondo nei blog, che però nessuno verifica effettivamente: il film più breve del mondo – 1 secondo - nascosto in un francobollo. Grazie alla stampa lenticolare (che roba è?), ruotando il francobollo lentamente (cioè in 1 secondo) si vede la nota (mai sentita) attrice olandese Carice van Houten che morde un dito maschile, davanti a un mulino a vento. Una assoluta sintesi della olandesità in un secondo: una bella ragazza, un mulino a vento, un'azione strampalata ma vagamente hard. L’agenzia KesselsKramer si è ispirata per il soggetto a un altro francobollo, del 1951. Adesso che ci penso, visto che TNT è nostro cliente in Italia, potrei chiedere di vedere il francobollo. Chiedere materiali ai clienti è sempre piuttosto complicato, non si sa perché. Però potrei dire che mi basta dargli un’occhiata veloce, massimo un secondo.

1 second film on Dutch stamp by Anton Corbijn from KesselsKramer on Vimeo.

BARCLAY'S. ROLLERCOASTER

Ne abbiamo visti di ottovolanti. Ma dai, questo è veramente fantastico. Ci fosse davvero in una città, altro che la ruota panoramica. C'è anche un Making of, ma non lo voglio vedere. Perchè svelare una meraviglia così?



Lo preferisco anche al famoso Waterslide.



Advertiser: Barclay's
Brand: Barclaycard
Agency: BBH, London
Producer: Olly Chapman
Creative Director: Adam Tucker
Art Director: Szymon Rose
Copywriter: Daniel Schaefer
Production Company: MJZ
Director: Nicolai Fuglsig
Director of Photography: Alwyn Kuchler
Post Production: The Mill
Editor: Rick Russell
Editing House: Final Cut
Sound: Paarv @ Wave

GUINNESS. BRING IT TO LIFE

Il nuovo film Guinness per celebrare il 250 anniversario della celebre stout irlandese. Produzione pazzesca, alcuni momenti memorabili, ma continuo a preferire Noitulove e la campagna Good Things Come to Those who Wait.



Agency: Abbott Mead Vickers BBDO, London,
Creative director Paul Brazier
Director Charlie Stebbings
Production: Steam Media
Post production: The Mill, London.

CHANGING THE REALITY. THE MILL

Originally formed in London, The Mill is the best SFX post production facility in the world, now with offices in New York and Los Angeles. Watch at this extraordinary reel in high resolution. There are some of the most beautiful commercial of the year.

And the 2007 reel


www.the-mill.com

CAN ADVERTISING RESURRECT A MAN?

Yes. This is the case of Bob Monkhouse, who died from prostate cancer.

Now, thanks to computer wizardry, he can be seen in an ad for Prostate Cancer Research's Give A Few Bob campaign. The commercial was awarded of a Gold last week in London at Midsummer Awards for Best Post Production.



The ad-makers took archive footage of Monkhouse and blended it with shots of a body double taken in a graveyard in Surrey.
The script is spoken by a soundalike and begins with Monkhouse saying: "Just when you thought it was safe to turn on your TV again, here I am. Gosh, four years already, doesn't time fly."

He goes on to tell one of his favourite gags: "I wanted to die like my father, quietly, in his sleep - not screaming and terrified like his passengers."
And he says: "What killed me kills one man per hour in Britain. That's even more than my wife's cooking. Let's face it, as a comedian, I died many deaths. Prostate cancer, I don't recommend."

Monkhouse's widow Jackie, 70, told The Sun: "When I was approached about the Give A Few Bob campaign I felt it would be a great honour for my husband.
The ad-makers took archive footage of Monkhouse and blended it with shots of a body double taken in a graveyard in Surrey

"Bob would love this ad. It's funny but has a serious message about the threat of prostate cancer. "They've done a fabulous job bringing my Bob back - although there's a bulge in the lapel of his jacket he wouldn't have stood for. I have the original upstairs and it fitted him like a glove."

The campaign aims to raise donations for research into the disease.

http://giveafewbob.org/