BOUNCIN BALL AGAIN

San Francisco è il posto ideale per far rimbalzare palline. Questa volta, una sola palla, rossa, anzi un gomitolo, con dentro una sorpresa. E gli immancabili Ray Ban.



Agency: Cutwater
Director: Chuck McBride

via Adfreak

WHAT IS REVERSE GRAFFITI?

Doug Pray documents street artist Paul "Moose" Curtis making the Clorox Reverse Graffiti mural by literally cleaning images of indigenous California foliage into a dirty San Francisco tunnel.For most information visit www.reversegraffitiproject.com



Client: Clorox Green Works
Agency: DDB, San Francisco

Nice but not new. In the winter of '05, Moose reverse painted clothes on strategic walls in London to show the cleaning power of Ariel.

CHEETOS. IRRESISTIBLE OR IRRESPONSIBLE?

Goodby, Silverstein & Partners, San Francisco is launching for Cheetos the campaign Orangeunderground, a 'lose coalition dedicated to Random Acts of Cheetos', including a site, tv commercials, a youtube channel, and inviting people to add videos. I love the tv ads and the whole creative concept. But there are other types of reaction: Bob Garfield, the famous adage columnist, finds the campaign 'irresponsible' and rates it 'zero stars'.

'But here's a question: What should we think when a leading national advertiser borrows a marketing strategy from the drug trade? Here's an answer: It's cynical and disgusting. Not quite as disgusting as the 1994 Nintendo campaign that encouraged teenagers to defy adults and "Hock a loogie at life," but plenty disgraceful in its own right, because there is another word for Random Acts of Cheetos: vandalism. The Cheetos Underground explicitly incites its shadowy network of crap eaters not only to perpetrate mischief but to document their petty crimes on video for the Cheetos website.'