DISCONNECT

L'invito a disconnettersi suona sempre un po' finto.

Microsoft




Dtac


Diesel

KYLIE, AGE 4 ½

La piccola Kylie, 4 anni e mezzo, spiega come ritoccare e inviare la foto del suo pesce, Dorothy, a tutta la sua famiglia. Il nuovo commercial della Microsoft non è niente di particolarmente creativo, ma il filmato è quello preferito di tutto il mese di febbraio negli USA, secondo Nielsen.

EXPECT MORE FROM YOUR MOUSE.

Funny viral to promote the bluetrack technology mouse by microsoft.



http://www.microsoft.com/uk/hardware/mouseandkeyboard/bluetrack/default.aspx
'Better than optical. Better than laser1.'
Welcome to a world of ease, with BlueTrack™ Technology. Only available from Microsoft, this new tracking technology allows you to use a mouse on virtually any surface. So you can work with confidence wherever you are – from a granite countertop to an airport bench, or your living-room floor.

APPLE. BEAN COUNTER

Another Apple 'Get A Mac' ad about PC trying to budget Vista by putting more money in advertising then in fixing Vista.
A comment found on youtube: Hey Apple, how about "fix" Iphone's 3G instead of spending all that money on advertising? Or "fix" Ipod batteries?



Client: Apple
Agency: TBWAMedia Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner,
Eric Grunbaum
Creative Director: Jason Sperling
ACD/Senior Art Director: Chuck Monn,
Jamie Reilly
Senior Copywriter: Kevin Tenglin,
Krista Wicklund
Production Company: Epoch Films
Director: Phil Morrison

PC VS MAC ONCE AGAIN

New Get A Mac ad from nytimes.com



Agency: TBWA\Media Arts Lab - Chief Creative Officer: Lee Clow - Executive Creative Directors: Duncan Milner, Eric Grunbaum - Creative Director: Jason Sperling -

Campaign I'm a pc for Microsoft




Agency: Crispin Porter + Bogusky

BILL GATES AND JERRY SEINFELD

The new campaign by Crispin Bogursky for Microsoft features Bill Gates and Jerry Seinfeld. The reactions are very mixed.

http://www.microsoft.com/windows
The Shoe circus


The new family. In the second commercial in the series, Jerry Seinfeld convinces Bill Gates to try and connect with everyday people the old fashioned way.