RADIO GRAND PRIX TO CANON JAPAN

The primary product benefit of this Canon camera, a fast start-up time, is communicated through the narration which has characters speaking with increasing quickness as the audio travels from the right speaker to the left, as if an F1 race car is speeding past. Each character describes a photograph he tried to take, leaving the impression that the subject of the photo was moving very fast and could only be captured thanks to the camera's fast start-up time. Via Canneslions

You can hear the radio here

Title: SHUTTER CHANCE
Advertiser/Client: CANON MARKETING JAPAN
Product/Service: EOS KISS DIGITAL CAMERA
Entrant Company, City: DENTSU, Tokyo
Country: JAPAN
Advertising Agency, City: DENTSU, Tokyo
Country: JAPAN
Creative Director: Jun Moriwaki/Daisuke Tsuda
Scriptwriter: Wataru Yamamoto
Account Supervisor: Mamoru Mochizuki
Advertiser's Supervisor: Hiroshi Okano
Production Company, City: DO CORPORATION, Tokyo
Country: JAPAN
Director: Wataru Yamamoto
Other Credits: Producer: Kozo Sato