PEUGEOT 407. POST PRODUCTION

Agency: BETC Euro RSCG, Paris - Creative Director: Rémi Babinet - Copywriter: Jean-Christophe Royer - Art Director: Eric Astorgue - Production Company: Les Télécréateurs, Paris - Director: Stylewar - Music: Requiem - Dies Irae, G. Verdi -

NATURAL BEAUTY

An eloquent example of the effect of retouching, or 'airbrushing'. The British Fashion Council is working with London magazine editors to add labels to images, which have been airbrushed. Maybe the famous 'Dove Evolution' viral is having some followers. Is it the beginning of a new era in advertising and publishing business?