LOVE AT FIRST SIGHT

Agency: RKCR/Y&R -
Creative Director: Mark Roalfe -
Copywriter: Pip Bishop -
Art Director: Chris Hodgkiss -
Production Company: Partizan -
Director: Traktor

DIESEL. FUEL FOR LIFE UNLIMITED

Fred & Farid creative style is becoming a bit too arty. We all know that fragrances need refined elegance and seduction. But I don't find the true Diesel soul here. The choice of music - Andante con moto from Schubert Trio op.100 - is inspired to a famous Kubrick movie, Barry Lindon

Diesel


Client: Diesel
Agency: Fred & Farid, Paris
Creative Director: Fred & Farid

Barry Lindon