GO FORTH AMERICA

'Take up your pen, you general of the new revolution. Add your words, your images, your vocie to a new declaration. Redefined in the spirit of today's America'.
La nuova campagna Go Forth di Wieden & Kennedy per Levi's parte con l'America che sta affondando, e finisce con una corsa sulla spiaggia. E' una sfida a ritrovare la fede in se stessi, l'energia e la forza per andare avanti.
Il regista è Cary Fukunaga. L'audio è tratto sembra da una registrazione su cera delle voce di Walt Whitman che legge alcuni versi del suo poema america del 1888. Ci sono poi soggetti stampa, affissioni, e web. Il sito vuole diventare il luogo dove esprimere il senso e la storia della nuova America.



Agency W+K Portland
Creative Directors Danielle Flagg and Tyler Whisnand
Copywriters Julia Oh and Rudy Adler
Executive Creative Directors Mark Fitzloff and Susan Hoffman
Production Company Anonymous Content
Director Cary Fukunaga
Director of Photography Darren Lew
VFX Company Rock Paper Scissors/A52
Sound 'America' poem by Walt Whitman courtesy the Walt Whitman Archive
Music Composer Owen Pallett and Charles Ives
Artist/Band Final Fantasy
Album Title Many Lives 49 MP
Song The CN Tower Belongs To The Dead (Many Ives Version)
Publishers/Record Company Name Third Side Music Inc./Peer Music/Third Side Music Inc.

LEVI'S VIRAL. WATCH YOUR STEP

I cosiddetti virals si stanno sempre più avvicinando a una estetica da paperissima. Una innocente ripresa delle figliolette si trasforma in una specie di video dell'orrore - ma non proprio. Del resto, dopo che i ragazzi di Levi's hanno attraversato i muri, possono anche sopravvivere agli schianti.

THE FIRST TIME

Levi's 501 - Live Unbuttoned - First Time
Caricato da tvspot

Agency: BBH london

KNOCKOUT

Advertiser: Levi's
Agency: Cutwater
Executive Creative Director: Chuck McBride
Creative Director: Marty Senn
Production Company: HSI
Director: Michael Haussman
VFX: Digital Domain
VFX Producer: Jason Cohon
VFX Supervisor: Andrew Eksner
Music: Human

ONION PEEL

Very nice advert by Cutwater for Levi's. Beauty is beauty, before or after.

Client: Levi's
Agency: Cutwater
Executive Creative Director: Chuck McBride
Creative Director: Marty Senn
Production Company: HSI
Director: Michael Haussman
Director of Photography: Paul Laufer
VFX: The Mill
Music: Human

ROLLING JEANS

A new viral video made by Cutwater for Levi's



Client: Levi's
Title: Slinky
Agency: Cutwater, San Francisco
Production Company: Park Pictures
Director: Jake Schrier, Steve Mottershead

SECRETS AND LIES

Full Credits
Client: Levis
Agency: BBH, London
Executive Creative Director: John Hegarty, Nick Gill
Creative: Rik Brown, Jon Fox
Executive Agency Producer: Davud Karbassioun
Production Company: Sonny, London
Director: Jeff Labbe
Editor: Richard Orrick
Editorial Company: Work Post
Post Production: Absolute Post
Sound: Wave
Music Artist: Isobel Campbell, Mark Lanegan

HELIUM MAKES ME FLY

Third viral video from Levi's. The gave us “Guys backflipping into jeans”, and “Super chill monkey does Hollywood” and now “Guys fill their jeans with helium”! the song is “YADNUS” by Chk Chk Chk.
A comment in metacafè: It would take 3,500 helium filled balloons to lift a 4 year old girl a few feet off the ground. Google "myth busters helium". That is a lot of helium.

CHIMP GOES TO HOLLYWOOD

Another viral video by Cutwater for Levi's. The chimpazee performance is quite amazing.

WEARING LEVI'S JEANS IS GETTING A BIT COMPLICATED

What is a viral? What is the difference among a video, an advert, a viral? This viral realized by Cutwater, San Francisco for Levi's can be an answer. A foolish idea, involving the product, Jackass-style, fun, seriality, Youtube video quality, apparently ordinary people, 2-3 minutes long.



Unfortunately, some comments remember previous virals done by Cutwater for Rayban. More or less, the same idea.