PELEPHONE WORLD

Ogni tanto escono questi filmati di Pelephone, un operatore di telefonia di Tel Aviv, così fiabeschi e stralunati che non posso non guardarli. Come Canons e Another World, Gravity.
Da notare che è cambiata l'agenzia, da Grey a Saatchi, ma il mondo è lo stesso. E anche il veicolo a tre ruote. Forse è lì che vorrebbero vivere gli israeliani.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Art directors: Oren Amiran, Tani Zeiffer
Copywriters: Tom Reuveni, Ori Slonim, Eliad Friedman
Account director: Idit Zuckerman
Supervisor: Hagai Leeran
Account executive: Elad Kuperman
Planning director: Libby Katz
Planner: Nir Duer

CELL PHONE POPPING POPCORN REVEALED: STEALTH MARKETING

This video has been circulating in the net for months, seen by millions of people.



Now it turned out to be a viral marketing ploy by Cardo Systems, a company that sells Bluetooth headsets. 'More than 4 million people have watched our little videos since May 28, 2008. We are very happy to have made this contribution to an important international public debate'.



Wired calls this kind of action "stealth marketing" - professionally produced videos masquerading as user-generated amateur video.