CARRIE AND THE CHICKS BEAT INDIANA JONES

I haven't seen the movie yet, but as a big fan of Carrie, Charlotte, Samantha and Miranda, I'm happy to know that they have done the unthinkable. Sex and the City earned $55 million in US and knocked Indiana Jones off the number one spot on the weekend box office chart. Lines of women in every single town. Even Warner Brothers was only expecting to pull in $30 million. Only a week ago they were looking something closer to the $27.5 million taken in by “The Devil Wears Prada,” a similarly female-driven hit released by 20th Century Fox in June of 2006.
“It’s a cultural phenomenon; it’s an absolutely incredible opening,” said Dan Fellman, Warner’s president for theatrical distribution. The weekend opening also ranked as the strongest ever for a movie carried by a female lead. Paramount’s “Lara Croft: Tomb Raider” was the previous record-holder, with $47.7 million in ticket sales for Paramount during its opener in 2001.
“I am so excited about the possibilities for movies about women,” Sarah Jessica Parker said.
The striking success of “Sex and the City” will presumably spark immediate talk of another movie with Ms. Parker and her sidekicks — Cynthia Nixon, Kim Cattrall and Kristin Davis.
In Italy, the situation is not much different - Indiana is still at the top, but after two weeks.
1) INDIANA JONES E IL...(1)
2) SEX AND THE CITY (0)
3) IL DIVO (0)
4) GOMORRA (2)

HAPPINESS FACTORY THE MOVIE

Un nuovo capitolo della strategia Coca Cola: partendo dallo spot Happiness Factory hanno realizzato un corto di 3 minuti. Lo spunto è 'coca cola è rimasta a secco'. Presentato su Second Life e sul sito, viene lanciato come un vero e proprio film, con trailers in tv da domenica e al cinema da marzo, locandine e poster cinematografici.